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NBA gets serious about cracking UK

By John Reynolds, 25 May 12, 11:00

2011, the New Jersey Nets and Toronto Raptors played twice in London, the first time a regular season ... the game. What about sponsors? Are you on the look-out for new ones? Globally we have partners ...

The changing face of music tie-ups

By Sarah Shearman, 24 May 12, 11:00

with music was plain to see. Music and brands: Old school vs new wave Case Study: Smirnoff ... VS NEW WAVE Old model A big-name brand ambassador in a heavyweight TV campaign In 1984 ... for the brand, which introduced the strapline 'The choice of a new generation'. Top-tier brand sponsorship ...

Brand Manager of the Week: Malcolm Parkinson

23 May 12, 12:00

? It is like running your own business; making all the business decisions for the UK. The Welch's brand has ...

Apple cements most valuable brand status as UK's giants slide

By Daniel Farey-Jones, 22 May 12, 08:46

on interviews with over 2 million consumers globally with data on companies financial and business performance ... economy and the European economy being difficult. "Vodafone is very much a global business, they ve ... other one is Guinness. While it s facing challenges in Europe it s got a very large business ...

Will foreign ownership of British brands affect their marketing? The Marketing Society Forum

17 May 12, 01:00

at opportunities to use these in both new and existing markets. The marketing strategy may, however, need ... will need to balance what is appropriate in new markets with a desire to not alienate customers in existing ... that have made the acquired business successful are unlikely to be fiddled with. Weetabix's 'Fuel for big ...

The truth about lying on your CV

By Suzy Bashford, 17 May 12, 01:00

networks to assess applicants' personalities. However, Peter Mooney, head of employment law at business ... culture and who will thrive and grow in our business. Someone who had not been completely truthful ...

Helen Edwards: Get personal with your brand

By Helen Edwards, PPA Business columnist of the year, 16 May 12, 10:00

PhD in marketing, an MBA from London Business School and is a partner at Passionbrand. Follow her ... they should give up their careers and go into the smoothie business. Thirteen years and 200m later, Richard ... - except now it's more likely to be one of their own Village Fetes - and are involved in tasting new ...

We'll Call You - McVitie's Jaffa Cakes

16 May 12, 10:00

?) - so we were excited by news of the launch of a milk-chocolate variant ... be on the shelves as I want to find out what they taste like. McVitie's: We're always looking at new products ... 's is always trying new things and offered to pass on queries, noting that customer calls are logged. However, the news of a milk-chocolate version did surprise her - perhaps she should have been better informed. ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone ...

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

By Matt Chapman, 11 May 12, 01:00

director of the business, was appointed commercial director. His previous role was director of people, culture and communication. However, the co-founder of Ocado and former Goldman Sachs banker says his new ... retail business with very slim margins that has famously never made a profit, where you have to skimp ...