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Toyota launches digital teaser campaign for its latest sports car

By Sarah Shearman, 25 May 12, 11:42

of the new model at Goodwood Festival of Speed, before its release this summer.

Jaguar steps up social media strategy to boost innovation

By Sarah Shearman, 24 May 12, 01:00

a global marketing push, by its creative agency Spark44, introducing its new "alive" positioning ...

RAC hires John Orriss to head marketing

By Matthew Chapman, 23 May 12, 11:00

Breakdown service RAC has appointed former News International sales director John Orriss to head ... by the RAC's owner, The Carlyle Group, of all its business suppliers. RAC is currently holding an ad ... to The Carlyle Group for 1bn as part of its strategy to focus on its insurance and savings business. Orriss became sales director at News International last summer after leaving Sky, where he held the director ...

Apple cements most valuable brand status as UK's giants slide

By Daniel Farey-Jones, 22 May 12, 08:46

on interviews with over 2 million consumers globally with data on companies financial and business performance ... economy and the European economy being difficult. "Vodafone is very much a global business, they ve ... other one is Guinness. While it s facing challenges in Europe it s got a very large business ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone ...

Ford launches pan-European 'social influencer' campaign

By Sarah Shearman, 10 May 12, 10:19

to drum up awareness around the launch of its new B-Max people carrier vehicle. ... will send the influencers, who have signed up to PeerPerks, an exclusive hologram of the new car, which ...

Autoglass appoints new marketing director

By Matthew Chapman, 09 May 12, 08:30

of the Saga Healthcare business on 21 May. News of the shake-up comes as the brand places greater focus ... Sales director Andre May will take up the new role of sales and marketing dire-ctor, overseeing ... of marketing. May said the additional responsibilities would enable him to further develop the business ...

Brand Barometer: Social media performance of Audi

By Gemma Charles, Public affairs editor, Marketing, 09 May 12, 12:00

January - Audi's 'Vampire Party' ad made its debut ahead of the 2012 Super Bowl. The commercial aired on TV in the US, but was discussed around the world via social media. February - The unveiling of Audi's new TT RS Plus on 9 February created another spike in mentions on social. March ...