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Apple cements most valuable brand status as UK's giants slide

on interviews with over 2 million consumers globally with data on companies financial and business performance ... economy and the European economy being difficult. "Vodafone is very much a global business, they ve ... other one is Guinness. While it s facing challenges in Europe it s got a very large business ...

Subway out-muscles McDonald's on Facebook

By Gemma Charles, 21 May 12, 08:30

, is centred around its new set of sporting brand ambassadors including pole-vaulter Holley Bleasdale and boxer ...

McDonald's trials McWaiter service

By John Reynolds, 16 May 12, 10:32

restaurant in Milton Keynes, at peak times. Fast-food outlets have increasingly sought to trial new initiatives, including new technology and food products, at a number of selected restaurants, in a bid to gain ... as boasting iPads and a "magic-zone" for children. Additionally, in an effort to try and entice business ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone ...

McDonald's launches content portal in latest phase of UK 'McMakeover'

By John Reynolds, 15 May 12, 08:30

McDonald's is replacing its consumer dialogue website with a new portal, WhatMakesMcDonalds ... changed significantly and that a new approach is required. The new, social-media-friendly, site ... , we ve worked hard to open up our business, both online and offline. However, there are still lots ... . As people engage more with brands through digital and social media, we re confident that introducing a new ...

Trinity Leeds kicks off online hype ahead of 2013 opening

By Matthew Chapman, 10 May 12, 08:44

The Facebook campaign will help make five peoples' wishes a reality, by providing the support or funding to help them achieve their ambitions, including learning a new skill, starting a fresh career ... taken, including 25 new retailers that will be new to Leeds, such as Hollister, Cult and Mango ...

McDonald's serves up 'one a day' fizzy drink for kids

By Daniel Farey-Jones, 09 May 12, 10:23

the right product that delivers nutritional benefit as well as a new, exciting taste." McDonald ... that Fruitizz, which it piloted last year in Wales, was the latest new product in a series of improvements ... is piloting a new style of re-designed "family friendly" restaurant , to better cater for children ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

number of entries with our B2B and new Content Marketing category being very well supported ... ) Blue Rubicon New brand Be clear on cancer (COI-Department of Health) M C Saatchi i ... ) Rain Communications Nails Inc Tangent Snowball New Look Customer relationship ...

The truth about youth: Do you know Generation Z?

By Loulla-Mae Eleftheriou-Smith, 20 April 12, 10:00

and the new Generation Z has, arguably, never been more marked. This is certainly the picture painted ... marketing focuses on tried and tested methods, it has 10% of spend allocated to trying new things. Zoe ... for community and business ideas. Marketing for the activity used peer-to-peer methods, with digital and social ...

Starbucks marketer Ian Cranna on changes at the coffee chain

By Gemma Charles, 19 April 12, 10:00

Starbucks has earned its reputation as a digitally focused business adept at deploying cutting ... business with commercial goals and has a habit of lapsing into touchy-feely jargon or what his boss, UK ... still holds true - is that the business wanted to be 'successful, not only in the commercial sense ...