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Government focuses on growth in new cross-Whitehall marketing strategy

By Gemma Charles, 22 May 12, 08:30

, outlined the coalition's new approach. Promoting economic growth will be a priority. Marketing aimed ... drive will use the strap-line 'There's a business in everyone'. A further campaign will encourage people ... , said: 'It's by no means business as usual, but it's not a complete break from the past.' Grey added ...

Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers

By Noelle McElhatton, 22 May 12, 08:00

The word 'agile' conjures up images of health and wealth, but might it have a hidden pejorative meaning for marketers? Agility in the brave new world of coalition marketing, as unveiled to 400 or so agency chiefs at the pivotal Agile Government Communications Strategy Conference on Monday (see page 4 ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

number of entries with our B2B and new Content Marketing category being very well supported ... ) Blue Rubicon New brand Be clear on cancer (COI-Department of Health) M C Saatchi i ... ) Rain Communications Nails Inc Tangent Snowball New Look Customer relationship ...

Twelve months on and the ICO is ready to enforce 'cookie' law

By Sarah Johnson, 30 April 12, 08:30

ABC Interaction 2012: David Evans, group manager, business & industry, Information Commissioners ... . The new regulation puts stricter controls on how websites use cookies and similar technologies for storing ... this head on and trying to do the right thing." "Brands could see the new regulation around website use ... manager, business industry, Information Commissioners Office (ICO) below. ABC Interaction 2012 ...

Cancer Research UK campaign supports removal of tobacco brands

By Loulla-Mae Eleftheriou-Smith, 27 April 12, 12:35

that the Government wants tobacco companies to have "no business" in Britain. The Government has since launched a ...

Boris bids for Tech City to join London & Partners

By Loulla-Mae Eleftheriou-Smith, 26 April 12, 01:51

is the government body that encourages digital and tech businesses to station themselves in London, adding to the UK ...

Charities should share tax burden

By Helen Edwards, PPA Business columnist of the year, 25 April 12, 12:00

truths about charities and charitable giving. First, successful charities are at heart businesses ... supplicant It is at times like these that the 'business' of charity changes its tune and assumes ... and orphans. If charity is a business, it is a protean kind, with a disingenuous tendency to blur the lines ...

Orange RockCorps gigs suspension hints at demise of mobile brand

By Matthew Chapman, 24 April 12, 08:30

The news comes despite the programme receiving an endorsement from prime minister David Cameron, who credited it with making "a difference to communities all over the country". An Orange spokesman ... source close to the situation said RockCorps has started to seek a new sponsor to host standalone gigs ...

ISBA slams doctors for 'abdicating responsibility' in obesity debate

By Arif Durrani, 16 April 12, 06:15

flawed". He called for "bold and tough" action, including new regulation. Responding Ian Twinn, public affairs director at ISBA, said: "UK doctors are preparing to campaign against business, not the causes of obesity. "We actually agree with doctors, and almost everyone else from food business to mums ...