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West Brom replaces Bodog with Zoopla

By John Reynolds, 25 May 12, 12:35

Premier League club West Bromwich Albion has signed online property company Zoopla as its new shirt

Nivea signs Euro 96 team mates for skincare push

By Loulla-Mae Eleftheriou-Smith, 25 May 12, 12:05

In the latest phase of its marketing push for the brand's Sensitive range, Nivea is releasing a new ad featuring a cast of key players from the Euro 96 England squad Paul Ince, Les Ferdinand and David Seaman. The three players are shown shaving in front of the bathroom mirror, while ...

Toyota launches digital teaser campaign for its latest sports car

By Sarah Shearman, 25 May 12, 11:42

of the new model at Goodwood Festival of Speed, before its release this summer.

Everything Everywhere and Stagecoach trial mobile contactless fares

By Sarah Shearman, 25 May 12, 11:46

will eventually become a thing of the past. "We ve already started a new movement in the way we make payments ... , finance director, Stagecoach Group, said: "The security of customers' details in the new Quick Tap ...

NBA gets serious about cracking UK

By John Reynolds, 25 May 12, 11:00

2011, the New Jersey Nets and Toronto Raptors played twice in London, the first time a regular season ... the game. What about sponsors? Are you on the look-out for new ones? Globally we have partners ...

Jaguar steps up social media strategy to boost innovation

By Sarah Shearman, 24 May 12, 01:00

a global marketing push, by its creative agency Spark44, introducing its new "alive" positioning ...

Brand barometer: Volkswagen Polo viral campaign reviewed

24 May 12, 12:00

enges and ends with him handing her the keys to a new Polo on the day she leaves home, thereby ensuring ... : Viral hits from this week try{new ViralVideoChart({title: " ", numberToShow: "10", width ...

Google's Schmidt says he 'disagrees' with EU competition concerns

By Sarah Shearman, 24 May 12, 11:35

-competitive business practices. ... of concern relating to its search business. Almunia said "for the benefit of competition and innovation ...

The changing face of music tie-ups

By Sarah Shearman, 24 May 12, 11:00

with music was plain to see. Music and brands: Old school vs new wave Case Study: Smirnoff ... VS NEW WAVE Old model A big-name brand ambassador in a heavyweight TV campaign In 1984 ... for the brand, which introduced the strapline 'The choice of a new generation'. Top-tier brand sponsorship ...