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Are you suffering from a digital eating disorder?

By Nicola Clark, 25 May 12, 11:30

In the new visual economy, will taking pictures replace ownership of goods as a way for consumers ... in its own right. THE UPSHOT What brands need to know about the new visual economy ... between April 2011 and April 2012. Ignore the new visual economy at your peril. Nicola Clark ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

By Sarah Shearman, 24 May 12, 08:30

For someone five months into a new role, with the task of aligning the marketing of some ... restructure that led to a marketing shake-up and some high-profile departures from the UK business ... was appointed head of the new marketing and operations division, began the search for a chief marketing officer ...

Orange invests in film ties after sponsorship review

By Matthew Chapman, 22 May 12, 08:30

for Fiction, RockCorps and National Business Awards. ... for Fiction for 17 years, and the National Business Awards for 11. Its RockCorps partnership won the prime ... s sponsorship of the Prize for Fiction has been running for 17 years, while the National Business Awards ... , RockCorps and the National Business Awards] and I m really glad Orange has had a relatively large part ...

Apple cements most valuable brand status as UK's giants slide

By Daniel Farey-Jones, 22 May 12, 08:46

on interviews with over 2 million consumers globally with data on companies financial and business performance ... economy and the European economy being difficult. "Vodafone is very much a global business, they ve ... other one is Guinness. While it s facing challenges in Europe it s got a very large business ...

Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

By Noelle McElhatton, 21 May 12, 10:36

s imagination. However there could easily be a new competitor that could appear from nowhere and take ...

Chelsea Apps factory launches Tom Daley Dive game

By Nick Batten, 18 May 12, 04:58

The new game 'Tom Daley Dive' will be available on iPod Touch, iPhone and iPad and will challenge players to perform masterful dives in a fully realised 3D environment, with top scores displayed on a global leader-board. 'Tom Daley Dive' challenges players to master the art of diving using ...

HP prepares to cut up to 30,000 jobs

By Matthew Chapman, 18 May 12, 08:58

workforce, in order to turn around its ailing business, according to reports. ... for computers and services, according to sources. The swingeing job cuts come as new chief executive Meg ... retirements. News comes as the company prepares for its second quarter earnings report on 23 May. HP ...

The truth about lying on your CV

By Suzy Bashford, 17 May 12, 01:00

networks to assess applicants' personalities. However, Peter Mooney, head of employment law at business ... culture and who will thrive and grow in our business. Someone who had not been completely truthful ...

Brand Health Check: Vertu

By Kim Benjamin, 17 May 12, 12:30

- As an independent, it is crucial to find an innovation-led approach to technology partnership. It is vital that new ... new category over the past 14 years, complete with pretenders and dodgy online fakes. Yet it has ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone ...