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Media360: Virgin Media marketing chief on David Tennant signing

By Daniel Farey-Jones, 23 May 12, 12:45

Virgin Media's new celebrity frontman David Tennant has been "incredibly successful" for the brand

EDF adds brand character to Olympics reward-scheme push

By Matthew Chapman, 22 May 12, 04:21

the new brand character, a small dancing robot in the shape of an orange blob that is meant to embody 'Feel Better Energy'. EDF followed the execution with a 30-second ad promoting its new residential ... Better Energy' advertising and in particular, to our new brand character. "Bringing together 'Thank ...

Orange invests in film ties after sponsorship review

By Matthew Chapman, 22 May 12, 08:30

for Fiction, RockCorps and National Business Awards. ... for Fiction for 17 years, and the National Business Awards for 11. Its RockCorps partnership won the prime ... s sponsorship of the Prize for Fiction has been running for 17 years, while the National Business Awards ... , RockCorps and the National Business Awards] and I m really glad Orange has had a relatively large part ...

Apple cements most valuable brand status as UK's giants slide

By Daniel Farey-Jones, 22 May 12, 08:46

on interviews with over 2 million consumers globally with data on companies financial and business performance ... economy and the European economy being difficult. "Vodafone is very much a global business, they ve ... other one is Guinness. While it s facing challenges in Europe it s got a very large business ...

Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

By Noelle McElhatton, 21 May 12, 10:36

s imagination. However there could easily be a new competitor that could appear from nowhere and take ...

Brand Health Check: Vertu

By Kim Benjamin, 17 May 12, 12:30

- As an independent, it is crucial to find an innovation-led approach to technology partnership. It is vital that new ... new category over the past 14 years, complete with pretenders and dodgy online fakes. Yet it has ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone ...

O2 Priority Moments crowdsourcing favours Nando's

By Nick Batten, 15 May 12, 09:00

they would like us to approach for new offers via Priority Moments. "We recognize that times are tough ...

We'll call you: Everything Everywhere

09 May 12, 11:00

Mole was excited by news of an Everything Everywhere lobbying campaign for 4G mobile service ... process (sic), so once we get a final update we will update it on the news section. Mktg Can you tell ... it on our site on the news section - you will be able to get all the details from there (gives address ...

O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'

By Noelle McElhatton, 04 May 12, 01:40

What s the strategy behind the Wallet launch? Our brand strategy is "Fresh thinking, new ... to execute it in a way that demonstrates fresh thinking, new possibilities. So we ve underpinned that promise ... -based personalised offers, discounts and experiences with our new tariff. The O2 Wallet, which democratises ...