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Lufthansa introduces Berlin routes

By Loulla-Mae Eleftheriou-Smith, 24 May 12, 11:50

The campaign by Space highlights new daily direct flights from Manchester and Birmingham to Berlin from 3 June. The activity runs under the strapline "Wilkommen to Berlin". It comprises of targeted radio advertising within the Manchester and Birmingham areas, experiential activity at the Bullring ...

Thomas Cook appoints chief executive

By John Reynolds, 24 May 12, 09:18

Thomas Cook has appointed a new group chief executive, ending its search for a permanent

Helen Edwards: Why borderline decisions can make or break a brand

By Helen Edwards, PPA Business columnist of the year, 23 May 12, 08:30

The reported impact of Heathrow's passport control queues on businesses in London holds lessons ... business partner based on phones and loos? No one does at least, not as first-order criteria. It is an example of a tie-breaker, the business equivalent of the penalty shoot-out. When all is level and only one ... . They are often pivotal in business-to-business purchasing, exacerbated by group decision-making. A deadlocked ...

BA names Hamish McVey as head of brands

By Loulla-Mae Eleftheriou-Smith, 22 May 12, 09:21

, responsible for developing the airline's long-haul business. Abigail Comber, head of brands and marketing ...

Ryanair celebrates 50% lift and record group profits

By Loulla-Mae Eleftheriou-Smith, 21 May 12, 09:30

and lower fares at new and growing bases in Hungary, Poland, Provincial UK, and Spain will make it difficult ...

John Lewis partners Kuoni for first 'shop within a shop'

By Matthew Chapman, 18 May 12, 01:17

Cox Kings has ended. Rob Martin, new-business manager at John Lewis, said: "We already have a ...

Sheraton Hotels brand chief discusses serving the 'social traveller'

By Loulla-Mae Eleftheriou-Smith, 18 May 12, 08:30

traveller affluent guests that are optimistic and who comfortably mix business and leisure; they like ... are actively promoting Sheraton Club. It has strong appeal to the high-end business traveller who wants ... , renovated 140 and brought in 80 new ones, which means that 70% of Sheraton properties are now new or newly ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone ...

Industry view: Is easyJet's marketing makeover working?

By Loulla-Mae Eleftheriou-Smith and Daniel Farey-Jones, 12 May 12, 09:00

connection between the airline and the pleasure of travelling, whether for family holidays, business ... it's good work. EasyJet has had a new chief executive in the past 18 months and McCall is clearly ...