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From 1930s 'Brand Man' to today: the evolution of the brand manager

By Alan Mitchell, 25 May 12, 12:00

a brand's mini-chief executive - a lynchpin at the heart of the business. How things change ... on delighting them. It's still about being the general manager for the brand.' * 'A New World for Brand ... . This covers the gamut of brand activities including innovation, new ads, packaging and PR. 'The types ...

Are UK brands leading the charge in digital marketing innovation? The Marketing Society Forum

23 May 12, 01:00

not agree, but British brands put digital to work where it counts - growing profitable businesses ...

New look for Marketing Design Awards

By Kim Benjamin, 23 May 12, 10:15

The Marketing Design Awards 2012, which launch today, have been refreshed, with new categories ... . New for this year, the Consumer Award for design will be judged by a diverse, impartial consumer panel ...

Apple cements most valuable brand status as UK's giants slide

By Daniel Farey-Jones, 22 May 12, 08:46

on interviews with over 2 million consumers globally with data on companies financial and business performance ... economy and the European economy being difficult. "Vodafone is very much a global business, they ve ... other one is Guinness. While it s facing challenges in Europe it s got a very large business ...

Will foreign ownership of British brands affect their marketing? The Marketing Society Forum

17 May 12, 01:00

at opportunities to use these in both new and existing markets. The marketing strategy may, however, need ... will need to balance what is appropriate in new markets with a desire to not alienate customers in existing ... that have made the acquired business successful are unlikely to be fiddled with. Weetabix's 'Fuel for big ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone ...

Nike marketing boss attacks 'institutionally analogue' businesses

By Nicola Clark, 14 May 12, 09:00

. Olander has, however, achieved a more long-term goal with the publication of Velocity: The Seven New Laws for a World Gone Digital. Less a jargon-filled business tome and more a 'passion project' designed ... years of working together into 248 pages. It doesn't hold back. 'Many businesses are 'institutionally ...

Nike marketing boss attacks 'old' approach to social-media

By Nicola Clark, 09 May 12, 08:30

A leading global marketer at Nike has urged brands to stop trying to force "old metrics on to new ... metrics on to new channels. "Too many businesses are thinking 'I need to sell inventory', rather than 'How can I add value to a smartphone, or a new device?'" On the topic of social media, Olander ... Speaking at the launch of Velocity: The Seven New Laws for a World Gone Digital, which he co ...

Departing AA chair McGuinness: 'We may be on the brink of a real renaissance'

By Andrew McGuinness, founding partner at Beattie McGuinness Bungay, 08 May 12, 09:00

. It s like good people, transport or finance. Take it away or fail to invest and businesses suffer ... businesses we all lose. Agencies, media and brands alike, and that's before we even think about the consumer ... of supporters, yet in two weeks time over 60 business leaders will gather at Google to reflect on and take ...

Save the planet marketing 'won't change consumer behaviour'

By Gemma Charles, 03 May 12, 08:30

Friendly' drive, will fall foul of consumer complacency, according to new research. ... in partnership with The Energy Saving Trust and Guardian Sustainable Business. It concluded that while ...