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Tesco readies Clubcard scheme for web revamp

By Rachel Barnes, 26 October 10, 09:03

their Clubcard account. 'We realise that customers lead busy lives. They are online more often and are looking ... in the recruitment of 1m new cardholders. Tesco is currently offering double points, with two awarded for every 1 ...

Editor's comment: Google's evolution is key

By Gareth Jones, 19 October 10, 12:00

to say, the announcement marked a significant departure from Google's core search advertising business ... search business happens to be the best in the world so there's no need for Larry and Sergey to panic just yet. But with Microsoft and Facebook hell-bent on stealing Google's crown and new challengers arriving ...

Foster's set to remake British comedy shows

By Gemma Charles, 16 August 10, 06:22

with the revamped can featuring in new TV ads. As part of a wholesale investment in the brand by Heineken UK ...

Sheffield Arena to become Motorpoint Arena

By Jacob Mathias, 11 August 10, 03:20

with a huge opportunity to promote the Motorpoint brand to a completely new customer base over the next ...

Children's Food Campaign spoofs Change4Life ads

By Gemma Charles, 11 August 10, 07:50

In the style of the mydavidcameron.com website, which sprang to fame in the run-up to the General Election, the group is giving visitors to its website the chance to add captions to doctored Change4Life ads. The Children's Food Campaign is promoting the new page via Twitter and has already gained ...

Kantar releases grocery data app

By Jacob Mathias, 10 August 10, 03:11

excited to launch our app, as it will enable businesses and media to access the latest intelligence ...

Tune Group to sponsor Premier League refs

By Mark Banham, 06 August 10, 09:45

that our new relationship with Tune Group will further help the development of refereeing in this country ... and Continental Europe. The Malaysian-based business is also responsible for a number of other major brands ... , Australia, New Zealand and Canada, which work in partnership with PGMO to improve the performance ...

Branson to join in Virgin Trains zombie game

By Jacob Mathias, 05 August 10, 03:19

as one of the undead." He added: "The new Don t Go Zombie campaign encapsulates our vision ... at Virgin Trains, said: "We re very proud to have created an exciting new interactive Google Street View ...

iCrossing founder integrates SEO and social media for PR platform

By Jacob Mathias, 22 July 10, 01:59

can define the success of any business. "With this new integration technology, users will be able ... Zog Media developed the proprietory platform with PitchEngine in order to increase the number of users who find PitchEngine press releases, and other news, on social media sites and organically through ...