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Kellogg's Rice Krispies Squares launches 3D ad

By John Reynolds, 25 May 12, 03:55

trailers of the new 'Men in Black' film. Kellogg's has big ambitions for the campaign. It believes ...

Think BR: Launching Newsworks

By Rufus Olins, 25 May 12, 01:55

fighting for. It s also reassuring that people of all backgrounds are so quick to understand the new ... , tablets, etc. We are marketing this concept to help advertisers understand the new reality of 'the papers ...

Absolute Radio nets Currys and PC World football deal

By Daniel Farey-Jones, 25 May 12, 01:16

will help us take the 'Rock N Roll Football' show to new heights this summer." Follow Daniel Farey ...

West Brom replaces Bodog with Zoopla

By John Reynolds, 25 May 12, 12:35

Premier League club West Bromwich Albion has signed online property company Zoopla as its new shirt

The Sun plans Euros and Olympics assault

By John Reynolds, 25 May 12, 12:14

Rob Painter, marketing director at The Sun, has disclosed that the News International-owned tabloid is planning a double assault on the two big sporting events this summer. He said: "It is all ... the competition and News International has hired promotional staff to sell the paper during the tournament being ...

Nivea signs Euro 96 team mates for skincare push

By Loulla-Mae Eleftheriou-Smith, 25 May 12, 12:05

In the latest phase of its marketing push for the brand's Sensitive range, Nivea is releasing a new ad featuring a cast of key players from the Euro 96 England squad Paul Ince, Les Ferdinand and David Seaman. The three players are shown shaving in front of the bathroom mirror, while ...

Are you suffering from a digital eating disorder?

By Nicola Clark, 25 May 12, 11:30

In the new visual economy, will taking pictures replace ownership of goods as a way for consumers ... in its own right. THE UPSHOT What brands need to know about the new visual economy ... between April 2011 and April 2012. Ignore the new visual economy at your peril. Nicola Clark ...