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Everything Everywhere and Stagecoach trial mobile contactless fares

By Sarah Shearman, 25 May 12, 11:46

and receive retail rewards on the high street, so this really is the next step providing customers ... ." Many industry experts have named 2012 the year of NFC contactless payments in the UK, while others ...

Are you suffering from a digital eating disorder?

By Nicola Clark, 25 May 12, 11:30

Jacobs clothes act as a substitute for purchasing these items? In other words, has curating ...

Tesco pushes virtual clothes in small London stores

By Matthew Chapman, 25 May 12, 09:39

The partnership will make the F F collection available to buy in central London stores, which do not have the floor space to display the clothes, for the first time. F F clothing designs will appear in the windows of the Covent Garden, Dean Street and Tooley Street stores, allowing passers-by to purchase ...

Brand barometer: Coffee shops, which one is most prominent online?

By Gemma Charles, 25 May 12, 08:30

/ phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ...

From 1930s 'Brand Man' to today: the evolution of the brand manager

By Alan Mitchell, 25 May 12, 12:00

treatment to other territories.Where brand development is light: - Study the advertising and promotion ... sore spot. - Outline this plan in detail to the division manager. - Prepare sales helps and all other ...

Google's Schmidt says he 'disagrees' with EU competition concerns

By Sarah Shearman, 24 May 12, 11:35

from offering tools to allow them to transfer search advertising campaigns across AdWords and other ...

The changing face of music tie-ups

By Sarah Shearman, 24 May 12, 11:00

and Levi's last year for a series of gigs in the latter's store on London's Regent Street. Significant ... Smirnoff fans a 'high value' item. ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

By Sarah Shearman, 24 May 12, 08:30

restructure that led to a marketing shake-up and some high-profile departures from the UK business ... .3bn), has made a series of high-profile and strategic investments during the past 12 months ... to date. Snare says Skype has 'a lot to offer' Microsoft. Other major deals include a strategic ...