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Media360: John Lewis marketer Craig Inglis on surprising consumers

there were other things to get done. It s definitely not a question of we re not interested in ad ... could tell us about Apple's rumoured assault on the TV set market given John Lewis high-end electronics ...

Adwatch (May 16) Top 20 recall: Bird's Eye

By Zaid Al-Zaidy, chief strategy officer, TBWA\London, 15 May 12, 11:26

-recalled ad. On the other hand, perhaps it s not actually that hard in today s financially cautious world ...

Industry view: Is easyJet's marketing makeover working?

By Loulla-Mae Eleftheriou-Smith and Daniel Farey-Jones, 12 May 12, 09:00

attributed the increase in revenue per seat to the campaign as well as other factors such as tighter market ... were declining, but the Arab Spring and rises in Air Passenger Duty (APD) have affected trips to high ...

Adwatch (May 2) Top 20 recall: Florette

By Russell Ramsey, executive partner, JWT London, 09 May 12, 08:30

each other for market share. Tropicana, Innocent, Minute Maid to name a few. But back to lettuce ... be hard pressed to think of anything other than Florette, so from that point of view it s a success ...

Adwatch (May 2) Top 20 recall: Audi

By Jamie Maker, director, Brave, 02 May 12, 08:00

was so drawn in by a car ad. I could question why the A5 was chosen over the other models - the A3 ...

Adwatch (April 18 ) Top 20 recall: Lynx

By Matthew Heath, chief strategy officer, LIDA, 18 April 12, 12:00

the 'use this and you will attract girls' schtick that other, more upmarket brands, do so coyly. Brands ... as artistically good nor as beautiful as other Lynx ads; the 'Angels will fall' work being an exceptional example ... will be successful, as this is a natural extension for a target market that places grooming high on its list ...

Virgin Media pulls Doctor Who TV ad after BBC row

By Matthew Chapman, 17 April 12, 08:30

other executions from the campaign, also starring Tennant and Branson, which promote its Collections ...

John Smith's creates responsible drinking campaign around Grand National

By Loulla-Mae Eleftheriou-Smith, 11 April 12, 12:11

it actively and voluntarily promotes a message of responsible drinking through other sports sponsorship ...

Government returns to shock tactics in latest anti-smoking ad

By Gemma Charles, 31 March 12, 12:01

that secondhand smoke can have on the health of others, particularly children. "This campaign will raise awareness of this danger and encourage people to take action to protect others from secondhand smoke," he ... of the serious impact secondhand smoke has on others, especially children," she added. ...

Adwatch (Mar 21) top 20 recall: Cadbury Creme Egg

By Toby Talbot, executive creative director, RKCR/Y&R, 21 March 12, 12:00

in every other ad right now. It s also consistent with their previous goo messaging and the irreverence ... gooey friends, particularly in track and field I found when I You Tube d the other spots. Javelin is a ...