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Media360: John Lewis marketer Craig Inglis on surprising consumers
there were other things to get done. It s definitely not a question of we re not interested in ad ... could tell us about Apple's rumoured assault on the TV set market given John Lewis high-end electronics ...
Adwatch (May 16) Top 20 recall: Bird's Eye
-recalled ad. On the other hand, perhaps it s not actually that hard in today s financially cautious world ...
Industry view: Is easyJet's marketing makeover working?
attributed the increase in revenue per seat to the campaign as well as other factors such as tighter market ... were declining, but the Arab Spring and rises in Air Passenger Duty (APD) have affected trips to high ...
Adwatch (May 2) Top 20 recall: Florette
each other for market share. Tropicana, Innocent, Minute Maid to name a few. But back to lettuce ... be hard pressed to think of anything other than Florette, so from that point of view it s a success ...
Adwatch (May 2) Top 20 recall: Audi
was so drawn in by a car ad. I could question why the A5 was chosen over the other models - the A3 ...
Adwatch (April 18 ) Top 20 recall: Lynx
the 'use this and you will attract girls' schtick that other, more upmarket brands, do so coyly. Brands ... as artistically good nor as beautiful as other Lynx ads; the 'Angels will fall' work being an exceptional example ... will be successful, as this is a natural extension for a target market that places grooming high on its list ...
Virgin Media pulls Doctor Who TV ad after BBC row
other executions from the campaign, also starring Tennant and Branson, which promote its Collections ...
John Smith's creates responsible drinking campaign around Grand National
it actively and voluntarily promotes a message of responsible drinking through other sports sponsorship ...
Government returns to shock tactics in latest anti-smoking ad
that secondhand smoke can have on the health of others, particularly children. "This campaign will raise awareness of this danger and encourage people to take action to protect others from secondhand smoke," he ... of the serious impact secondhand smoke has on others, especially children," she added. ...
Adwatch (Mar 21) top 20 recall: Cadbury Creme Egg
in every other ad right now. It s also consistent with their previous goo messaging and the irreverence ... gooey friends, particularly in track and field I found when I You Tube d the other spots. Javelin is a ...
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