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Are you suffering from a digital eating disorder?

By Nicola Clark, 25 May 12, 11:30

Jacobs clothes act as a substitute for purchasing these items? In other words, has curating ...

Brand barometer: Coffee shops, which one is most prominent online?

By Gemma Charles, 25 May 12, 08:30

/ phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ...

From 1930s 'Brand Man' to today: the evolution of the brand manager

By Alan Mitchell, 25 May 12, 12:00

treatment to other territories.Where brand development is light: - Study the advertising and promotion ... sore spot. - Outline this plan in detail to the division manager. - Prepare sales helps and all other ...

The changing face of music tie-ups

By Sarah Shearman, 24 May 12, 11:00

and Levi's last year for a series of gigs in the latter's store on London's Regent Street. Significant ... Smirnoff fans a 'high value' item. ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

By Sarah Shearman, 24 May 12, 08:30

restructure that led to a marketing shake-up and some high-profile departures from the UK business ... .3bn), has made a series of high-profile and strategic investments during the past 12 months ... to date. Snare says Skype has 'a lot to offer' Microsoft. Other major deals include a strategic ...

Brand builder: Under Armour

By Kim Benjamin, 24 May 12, 12:00

the sports apparel market, which is dominated by Nike and Adidas. In recent years, several high ...

Vimto partners with Vevo to target teens

By Loulla-Mae Eleftheriou-Smith, 23 May 12, 10:30

. Compared to other carbonated drinks, sales of Vimto are relatively small. Market leader Coca ...

Helen Edwards: Why borderline decisions can make or break a brand

By Helen Edwards, PPA Business columnist of the year, 23 May 12, 08:30

, yet the other agency snatched it. How? Well, explained the intermediary, their toilets were cleaner ... is the difference that carries the day. High stakes Tie-breakers are more frequently brought into play than most marketers would probably wish, especially in commoditised markets, or where the stakes are high ...

Media360: John Lewis marketer Craig Inglis on surprising consumers

By Daniel Farey-Jones, 23 May 12, 08:30

there were other things to get done. It s definitely not a question of we re not interested in ad ... could tell us about Apple's rumoured assault on the TV set market given John Lewis high-end electronics ...

Government focuses on growth in new cross-Whitehall marketing strategy

By Gemma Charles, 22 May 12, 08:30

of the government's growth strategy. Other campaigns set for the coming year include activity to promote the controversial HS2 high-speed rail link. Further investment will be made in the Think road-safety campaign ...