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Everything Everywhere and Stagecoach trial mobile contactless fares

By Sarah Shearman, 25 May 12, 11:46

and receive retail rewards on the high street, so this really is the next step providing customers ... ." Many industry experts have named 2012 the year of NFC contactless payments in the UK, while others ...

Tesco pushes virtual clothes in small London stores

By Matthew Chapman, 25 May 12, 09:39

The partnership will make the F F collection available to buy in central London stores, which do not have the floor space to display the clothes, for the first time. F F clothing designs will appear in the windows of the Covent Garden, Dean Street and Tooley Street stores, allowing passers-by to purchase ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

By Sarah Shearman, 24 May 12, 08:30

restructure that led to a marketing shake-up and some high-profile departures from the UK business ... .3bn), has made a series of high-profile and strategic investments during the past 12 months ... to date. Snare says Skype has 'a lot to offer' Microsoft. Other major deals include a strategic ...

Vimto partners with Vevo to target teens

By Loulla-Mae Eleftheriou-Smith, 23 May 12, 10:30

. Compared to other carbonated drinks, sales of Vimto are relatively small. Market leader Coca ...

Government focuses on growth in new cross-Whitehall marketing strategy

By Gemma Charles, 22 May 12, 08:30

of the government's growth strategy. Other campaigns set for the coming year include activity to promote the controversial HS2 high-speed rail link. Further investment will be made in the Think road-safety campaign ...

Dove seeks 'brand love' with strategic shift to Facebook

By Loulla-Mae Eleftheriou-Smith, 22 May 12, 08:30

Fernando Machado, global brand development vice-president, Dove Skin, said the social-media network is key to engaging with consumers one-on-one, despite the difficulty in measuring ROI. He said: "I didn t make the call on developing this based on ROI, it was based on community. "Other brands ...

Xbox recruits Chelsea stars for Summer of Sport campaign

By Matthew Chapman, 22 May 12, 08:30

Sports and other titles against Right To Play ambassadors, are also planned. Right To Play, a charity ...

Mobile to be 'biggest branding product on the planet', says IAB chairman

By Sarah Shearman, 18 May 12, 09:09

' and 'How brands are making the most of mobile'. In contrast to other media, such as TV or radio which ...

Premier Foods backs Great Little Ideas with social media push

By Loulla-Mae Eleftheriou-Smith, 16 May 12, 11:31

, with a social media campaign that capitalises on the theme of street parties around the Queen's Diamond ... to win one of four street parties. Consumers enter the competition by uploading photos of their own street party dishes to www.facebook.com/greatlittleidea , which will be voted on by the public ... top bus for the winners to celebrate on. In addition, consumers can download a free street party ...