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Government focuses on growth in new cross-Whitehall marketing strategy

By Gemma Charles, 22 May 12, 08:30

of the government's growth strategy. Other campaigns set for the coming year include activity to promote the controversial HS2 high-speed rail link. Further investment will be made in the Think road-safety campaign ...

King of Shaves takes on Gillette with online subscription offer

By Loulla-Mae Eleftheriou-Smith, 02 May 12, 08:30

Consumers who subscribe online to the 'King of Shave Sub' will receive an Azor 4 razor handle and three cartridges. Each month, consumers will receive three replacement cartridges in the post, plus additional loyalty benefits such as discounts on the brand's other grooming products. Consumers ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

received a record number of entrants for our awards this year. The standard was particularly high making ... ) Leo Burnett British Gas Green streets Cemergi Lafarge Cement UK Unilever Cause ...

Third of top 50 websites automatically share user data with third parties

By Daniel Farey-Jones, 18 April 12, 12:03

summary section of their policy providing high level disclosures for consumers to easily digest ...

Taming the data deluge

By David Benady, 05 April 12, 09:00

, head of retention at Sport England, says the 'eating plans' could be useful if blended with other tools ...

Data marketers should stick to subjects consumers care about

By John V Willshere, 30 March 12, 12:00

that everyone in their street is getting a 'Big Dog'. When the term 'gamification' first raised its head a ... , is the reason two people are talking to each other, as opposed to somebody else.' It doesn't have to be a ...

O2 launches review ahead of customer experience revamp

By Matthew Chapman, 21 March 12, 09:22

, clear and trusted" brand as it expands its business beyond telecoms services into other areas ...

EDF agrees £3.5m customer payback for breaking sales rules

By Matthew Chapman, 09 March 12, 09:15

, said: "We're obviously disappointed that we failed to live up to the high standards that we expect ...

Is it harder to execute promotional marketing in the social-media age? The Marketing Society Forum

08 March 12, 12:00

. True consumer engagement demands greater sharing and, as with every other area of marketing ... competitions they can't win, just as they have been irritated by obvious PR stunts and other crimes against ...

Love Home Swap to ramp up marketing and partner with Mumsnet

By Loulla-Mae Eleftheriou-Smith, 23 February 12, 08:46

consumers to rent out each other's houses as holiday accommodation, launched in October 2011 and has members ...

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