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Government focuses on growth in new cross-Whitehall marketing strategy

By Gemma Charles, 22 May 12, 08:30

of the government's growth strategy. Other campaigns set for the coming year include activity to promote the controversial HS2 high-speed rail link. Further investment will be made in the Think road-safety campaign ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

in an inefficient way if consumers are hurting. We owe it to the consumer, if nothing else. The other thing we ... with society. That's why everybody is suddenly surprised by the Occupy Wall Street movement. Well, if you ... of the other markets we operate in. We will undoubtedly have to stay competitive, but what is also clear ...

Departing AA chair McGuinness: 'We may be on the brink of a real renaissance'

By Andrew McGuinness, founding partner at Beattie McGuinness Bungay, 08 May 12, 09:00

High on the 24th floor of Aviva's offices this week, I was struck by the words of its chief marketing officer, Amanda Mackenzie. Paraphrasing, it went something like, "Advertising is infrastructure ... by others. And from where I sit looking across all three sides of the industry I think we may ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

received a record number of entrants for our awards this year. The standard was particularly high making ... ) Leo Burnett British Gas Green streets Cemergi Lafarge Cement UK Unilever Cause ...

Olympics and Diamond Jubilee fuel UK's rise as design nation

By Anna Richardson Taylor, 20 April 12, 12:00

as early in the process (as other factors),' says Dodds. 'Start JudgeGill has been working on the design ... for every 1 spent on design was more than 25. In other Design Council surveys, 80% of UK businesses said ... and other markets for sales. 'While Europeans have a tendency to be more interested in their own brands ...

Embracing social business design

18 April 12, 12:00

about this: why not get internet users to answer the service queries of other internet users ... There are no shortcuts to digital enlightenment, though some routes are better than others. Last September, we took a ... in transformational business change. We discovered, among many other things, that even smart brands aren't always lean ...

Marketing Promotion: How ad clearance helps brands

By Chris Mundy, 17 April 12, 12:00

, when it contains claims or other problematic material that can't run here. Our TV admin service ...

Marc Pritchard interview: How P&G 'cracked' social ROI

By Noelle McElhatton, 28 March 12, 08:30

] it s the number of fans they have to create amplification . Generally, if you get high hits on social media, you're also getting high public relations happening at the same time. And if you can combine that with TV ... later we added the other functions that associated with marketing market research, design as well ...

Interflora targets commuters ahead of Mother's Day

By Maisie McCabe, 08 March 12, 10:40

will be at Euston, Liverpool Street, Paddington and Waterloo from today (8 March) until next Saturday (17 March ... and about in London this week and then out visiting other parts of the country across 2012. "With so many ...