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Yell loses marketing chief Ashmore amid overhaul

left to 'pursue other interests'. It is understood that Yell is not seeking to replace her directly ... and print and other directory revenues dropping 21% to 1.15bn. Digital services revenues offset the drop ...

Batchelors targets women with 'female Pot Noodle'

By John Reynolds, 01 May 12, 08:30

Batchelors' Deli Box is currently being rolled out in Tesco branches ahead of listings in other major supermarkets in July. Batchelors marketing controller John Burton said Deli Box is likely to be supported by a significant above-the-line campaign, which could include TV, radio or press. Burton ...

Vodafone to buy Cable & Wireless for £1bn

By Matthew Chapman, 23 April 12, 01:55

Vodafone is carrying out the acquisition to strengthen its enterprise business in the UK and abroad by expanding its network and creating cost-saving opportunities. CWW provides high-speed telecoms services to companies including Tesco and the police. It marks an attractive proposition ...

Samsung widens football sponsorship to Leyton Orient

By Emma Powell, 19 April 12, 08:45

As official club sponsor, the Samsung logo will appear on the front of the League One club's home shirt and on the reverse of the away shirt. However, the east London team has also brought in two other brands to appear on its kit, replacing this season's sponsor PartyGaming (which highlights its ...

Industry view: How will the 'new iPad' change marketing?

By Matthew Chapman, 08 March 12, 09:56

upgrades, although the latter will have little use in the UK until next year, when the high-speed LTE ... on the iPad elevating our website and magazine content to a new creative high. Any hardware improvements ... on post-PC devices, utilising the screen quality and the high-speed, long-term evolution as the perfect ...

Industry View: Will Apple unveil an iPad 3 tonight?

By Matthew Chapman, 07 March 12, 10:21

be the biggest news in tech for mobile marketing in 2012. Despite multiple threats from other tablets, no other manufacturer has managed to gain more than 5% of the tablet market, while Apple dominates ...

GiffGaff hires former Procter & Gamble marketer Jenkins

By Sarah Shearman and Maisie McCabe, 06 March 12, 08:30

a more nimble, start-up approach to marketing than other mobile networks, consulting its members ...

Lloyds marketer Joe Clift leaves bank

By Alex Brownsell, 01 March 12, 11:24

Lloyds Banking Group marketer Joe Clift has left the high-street bank after three years

Fujitsu to drive mobile launch with 'significant' marketing investment

By Matthew Chapman, 28 February 12, 02:00

in development, with Fujitsu in discussions with its established agency network and other agencies ... said the phones would still be manufactured in Japan because people expected "high quality" from ... will emphasise the call-quality of its devices to differentiate itself from other smartphones, which often ...

Digital killed the marketing star

By Eva MacIntosh, 24 February 12, 01:00

to them - and this is the critical, high-value end of the equation. Technology and a more integrated ... , is to maintain high-quality talent throughout an organisation to ensure that the brand execution that consumers ... to other business functions. 'As we have an ecommerce channel, we need to work closely with our ...