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Industry view: Does M&S's new value food range hit the spot?

other. And unusual for M S to sway more heavily towards price in their primary messaging. No doubt ... of quality of life. On the other hand shoppers are also looking to manage their budgets by economising ...

Man City's title win 'can double sponsorship earnings'

By John Reynolds, 14 May 12, 11:27

. The club's other commercial partners include Electronic Arts, Thomas Cook Sport, Harvey Nichols, Amstel ...

Thai company set for Birds Eye bid

By John Reynolds, 14 May 12, 08:50

there is a big appetite for Bird s Eye fish fingers and other products across Asia. ...

Tesco escalates voucher war with Clubcard exchange campaign

By Matthew Chapman, 14 May 12, 08:57

with the other". Tesco's removal of its double Clubcard points will save it 350m, according to Sainsbury ...

Paul Smith

14 May 12, 12:00

First London shop opened in Floral Street, Covent Garden. 1984 Paul Smith Ltd signed licence ...

Industry view: Is easyJet's marketing makeover working?

By Loulla-Mae Eleftheriou-Smith and Daniel Farey-Jones, 12 May 12, 09:00

attributed the increase in revenue per seat to the campaign as well as other factors such as tighter market ... were declining, but the Arab Spring and rises in Air Passenger Duty (APD) have affected trips to high ...

Brand barometer: Tablets, which one is most prominent online?

By Gemma Charles, 11 May 12, 01:30

/ phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ...

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

By Matt Chapman, 11 May 12, 01:00

briefly launched on the high street, unveiling a 'virtual shop' where consumers could buy a product ... other stuff from you as well.' Beyond Ocado Alongside its non-food development, which includes ...