Search Results for: Other High Street

Search headlines only Include Brand Republic articles

Results 1 - 10 of 58 matching results

Sort results by: relevance | date

Results per page

1 2 3 4 5 ...

From 1930s 'Brand Man' to today: the evolution of the brand manager

By Alan Mitchell, 25 May 12, 12:00

treatment to other territories.Where brand development is light: - Study the advertising and promotion ... sore spot. - Outline this plan in detail to the division manager. - Prepare sales helps and all other ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

his agencies but marketers at other brands with his 'more magic, less logic' clarion call late last ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

received a record number of entrants for our awards this year. The standard was particularly high making ... ) Leo Burnett British Gas Green streets Cemergi Lafarge Cement UK Unilever Cause ...

Third of top 50 websites automatically share user data with third parties

By Daniel Farey-Jones, 18 April 12, 12:03

summary section of their policy providing high level disclosures for consumers to easily digest ...

Marketing Guru on... why meaningless brand surveys do not matter

By Will Harris, 30 March 12, 12:00

, ahead of another 295 global brands? It seems odd that it has come out so well, along with a few other ... like to nominate other meaningless surveys to fill my inaugural index, please send them in. This one ... other things) by commissioning and publicising similarly meaningless surveys for more than 20 years ...

As J&J appoints a former salesman as its CEO, are sales people likely to trump marketers for the top job? The Marketing Society Forum

23 March 12, 12:00

, vision and high emotional quotient are key qualities. The latter two are more typical of a marketer, so ...

Engine Group does 'pop art' cover for this week's Marketing

By Noelle McElhatton, 20 March 12, 08:30

feeling unloved. We decided to illustrate their predicament by comparing them to those other broken ...

Marketing Guru on... getting your brand metrics spot on

By Will Harris, 02 March 12, 12:00

score. The advantage of this is that no one other than you will understand what's in the list, so, like a Wall Street structured finance product, you can trade on them for years without challenge ... be mad to look at anything other than brand awareness. A stodgy institution with millions of customers ...