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Dove seeks 'brand love' with strategic shift to Facebook

By Loulla-Mae Eleftheriou-Smith, 22 May 12, 08:30

Fernando Machado, global brand development vice-president, Dove Skin, said the social-media network is key to engaging with consumers one-on-one, despite the difficulty in measuring ROI. He said: "I didn t make the call on developing this based on ROI, it was based on community. "Other brands ...

Apple cements most valuable brand status as UK's giants slide

By Daniel Farey-Jones, 22 May 12, 08:46

brand value declined 18% to $18bn, nearly meeting Shell coming the other way with a 17% increase to $17 ... and regulators trying to address the issue of charging. "The other thing is a lot of sectors where UK brands ... other one is Guinness. While it s facing challenges in Europe it s got a very large business ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

his agencies but marketers at other brands with his 'more magic, less logic' clarion call late last ...

Vinnie Jones revealed as new face for 'Make Mine Milk' push

By Loulla-Mae Eleftheriou-Smith, 11 May 12, 11:55

Vinnie Jones has today (11 May) been revealed as the latest high-profile celebrity to front

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

in an inefficient way if consumers are hurting. We owe it to the consumer, if nothing else. The other thing we ... with society. That's why everybody is suddenly surprised by the Occupy Wall Street movement. Well, if you ... of the other markets we operate in. We will undoubtedly have to stay competitive, but what is also clear ...

Brad Pitt to be new face of Chanel No 5

By John Reynolds, 10 May 12, 11:02

Catherine Deneuve and Nicole Kidman have previously been the face of the fragrance. The high-profile TV ...

Sector Insight: soap, bath and shower

By Jane Bainbridge, 09 May 12, 09:30

germs. High penetration. Good news to some extent, but means limited chance of attracting new ...

Welsh rugby stars soften up with Dove Men+Care partnership

By Loulla-Mae Eleftheriou-Smith, 02 May 12, 02:39

its "high performance" for male consumers. Paul O Connor, brand manager, Dove Men+Care, said: "The ... platform for showcasing the superior skin care qualities and high performance of our products in the Dove ...

Helen Edwards: Grand incentive to alter pack mentality

By Helen Edwards, PPA, Business columnist of the year, 02 May 12, 10:00

make for fascinating reading. People view others as having higher status when observing them choose the biggest item in a set. Preference for bigger sizes is enhanced when people know that others are watching ...

King of Shaves takes on Gillette with online subscription offer

By Loulla-Mae Eleftheriou-Smith, 02 May 12, 08:30

Consumers who subscribe online to the 'King of Shave Sub' will receive an Azor 4 razor handle and three cartridges. Each month, consumers will receive three replacement cartridges in the post, plus additional loyalty benefits such as discounts on the brand's other grooming products. Consumers ...