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Helen Edwards: Why borderline decisions can make or break a brand

By Helen Edwards, PPA Business columnist of the year, 23 May 12, 08:30

, yet the other agency snatched it. How? Well, explained the intermediary, their toilets were cleaner ... is the difference that carries the day. High stakes Tie-breakers are more frequently brought into play than most marketers would probably wish, especially in commoditised markets, or where the stakes are high ...

Apple cements most valuable brand status as UK's giants slide

By Daniel Farey-Jones, 22 May 12, 08:46

brand value declined 18% to $18bn, nearly meeting Shell coming the other way with a 17% increase to $17 ... and regulators trying to address the issue of charging. "The other thing is a lot of sectors where UK brands ... other one is Guinness. While it s facing challenges in Europe it s got a very large business ...

Brand barometer: Car insurers, which one is most prominent online?

By Gemma Charles, 18 May 12, 08:30

/ phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

his agencies but marketers at other brands with his 'more magic, less logic' clarion call late last ...

O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'

By Noelle McElhatton, 04 May 12, 01:40

, democratising mobile ecommerce and therefore online shopping. It will then migrate to high street shopping ... infancy in terms of high street uptake, though, and the O2 Wallet isn t NFC-enabled... The challenge ... ahead of the other. If NFC technology is not there, so that you can hardly use it in any outlets, you ll ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

received a record number of entrants for our awards this year. The standard was particularly high making ... ) Leo Burnett British Gas Green streets Cemergi Lafarge Cement UK Unilever Cause ...

Brand Barometer: Social media performance of Virgin Money

By Gemma Charles, 27 April 12, 12:00

on 16 March, conversation about it on Facebook is limited. Customer satisfaction in social is high ...

When social media turns bad: dealing with negative comments

By David Benady, 26 April 12, 12:00

with a high-profile TV campaign coming out would have a measure of any negativity beforehand. This should ... , on the other hand, what they are saying is not true, then there is legitimate reason to step in. What we ... that Mars ad was pretty good. I could learn some serious skills from the man with the high vis jacket. #mars ...

Facebook's Everson urges marketers to 'make a bet on us'

By Arif Durrani, 25 April 12, 09:45

brands] at other media companies, I just didn t." On a mission to engage Everson joined Facebook a ... associated with high-end fashion magazines, to becoming the fourth-fastest growing brand in the world today ... it others will follow, it just makes sense." Everson on The $1bn acquisition of Instagram: We ...