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The changing face of music tie-ups

By Sarah Shearman, 24 May 12, 11:00

and Levi's last year for a series of gigs in the latter's store on London's Regent Street. Significant ... Smirnoff fans a 'high value' item. ...

Apple cements most valuable brand status as UK's giants slide

By Daniel Farey-Jones, 22 May 12, 08:46

brand value declined 18% to $18bn, nearly meeting Shell coming the other way with a 17% increase to $17 ... and regulators trying to address the issue of charging. "The other thing is a lot of sectors where UK brands ... other one is Guinness. While it s facing challenges in Europe it s got a very large business ...

We'll Call You - McVitie's Jaffa Cakes

16 May 12, 10:00

McVitie's: Hello, McVitie's customer care. Mktg: Hi, I saw something in the paper the other day about McVitie's using milk chocolate on its Jaffa Cakes. McVitie's: Not that I'm aware of. We haven't been informed in this office. Mktg: Oh. I thought you had a milk chocolate-coated Jaffa ...

Brand Manager of the Week: Natasha Whiting

16 May 12, 10:00

? The Wheatsheaf in Tooting Bec. What other languages do you speak? Thai fluently, and German almost ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

his agencies but marketers at other brands with his 'more magic, less logic' clarion call late last ...

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

By Matt Chapman, 11 May 12, 01:00

briefly launched on the high street, unveiling a 'virtual shop' where consumers could buy a product ... other stuff from you as well.' Beyond Ocado Alongside its non-food development, which includes ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

in an inefficient way if consumers are hurting. We owe it to the consumer, if nothing else. The other thing we ... with society. That's why everybody is suddenly surprised by the Occupy Wall Street movement. Well, if you ... of the other markets we operate in. We will undoubtedly have to stay competitive, but what is also clear ...

My secret work weapon: A blackboard is a great way to stimulate conversation

By Praveen Vijh, Co-founder, EAT Natural, 09 May 12, 11:00

I can use it creatively to help me concentrate on what's important for my business. My blackboard is the size of a wall, so I can start at one end and follow things to a conclusion, all via one huge medium. You can see things clearly and use colour. It's easy. You can share it with other people very ...

We'll call you: Everything Everywhere

09 May 12, 11:00

will it be available in other regions? Orange That's available in Bristol as well - there will be two trial areas ...

Revolution: Special Report - Real-time bidding - A new dawn for display?

By Stuart Derrick, 04 May 12, 08:00

to grow it has to look to other channels,' he explains. It's not all rosy in the garden, though. RTB ... is finding their feet. We operate through our agency Mediacom's trading desk, and through others ...