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Apple cements most valuable brand status as UK's giants slide

brand value declined 18% to $18bn, nearly meeting Shell coming the other way with a 17% increase to $17 ... and regulators trying to address the issue of charging. "The other thing is a lot of sectors where UK brands ... other one is Guinness. While it s facing challenges in Europe it s got a very large business ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

his agencies but marketers at other brands with his 'more magic, less logic' clarion call late last ...

Marketing's top five Jubilee initiatives

By John Reynolds, 08 May 12, 10:43

As the Queen's Diamond Jubilee approaches, brands are trying to outdo each other by celebrating

We'll Call You: Land Rover

02 May 12, 12:00

Rover puts Mktg through to the dealer.) Mktg I'm trying to find out more details about the high ...

Adwatch (May 2) Top 20 recall: Audi

By Jamie Maker, director, Brave, 02 May 12, 08:00

was so drawn in by a car ad. I could question why the A5 was chosen over the other models - the A3 ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

received a record number of entrants for our awards this year. The standard was particularly high making ... ) Leo Burnett British Gas Green streets Cemergi Lafarge Cement UK Unilever Cause ...

Nissan's soaring sales: the strategy behind the success

By Alex Brownsell, 19 April 12, 10:00

and instead focus on cross-car leadership, with Qashqai and Juke. That has been supported by other 'halo ...

Honda UK chief Martin Moll on boosting lacklustre sales

By Alex Brownsell, 05 April 12, 10:00

. 'We need to build up other virtues, including the quality of our communication, from the paper we ... ', despite the high volume of manufacturing carried out at its plant in Swindon, Wiltshire. 'We don't get ... the tradition of the high quality of its above-the-line work. CV UK press and PR manager, Honda UK ...