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Brand builder: Under Armour
the sports apparel market, which is dominated by Nike and Adidas. In recent years, several high ...
Apple cements most valuable brand status as UK's giants slide
brand value declined 18% to $18bn, nearly meeting Shell coming the other way with a 17% increase to $17 ... and regulators trying to address the issue of charging. "The other thing is a lot of sectors where UK brands ... other one is Guinness. While it s facing challenges in Europe it s got a very large business ...
Editor's comment: The key to being in our Power 100: to innovate and inspire
his agencies but marketers at other brands with his 'more magic, less logic' clarion call late last ...
Brand Barometer: Social media performance of Ann Summers
for Valentine's Day, keeping its SMR score high. March Ahead of National Cleavage Day, Ann Summers asked women to take to the streets in lingerie. A PR stunt received heavy traditional media coverage ... -April the brand addressed it with a post outlining its position. This attracted a high number of likes ...
Unilever tops 2012 Marketing Society Awards nominations
received a record number of entrants for our awards this year. The standard was particularly high making ... ) Leo Burnett British Gas Green streets Cemergi Lafarge Cement UK Unilever Cause ...
Sports organisations must prepare for post-Olympic sponsorship, says LTA boss
jump ship out of sponsoring sports and sporting associations, and into other areas. Robertson said ...
Brand Barometer: Social media performance of Converse
.5% on November 2011. Converse's link-up with Gorillaz created high levels of social buzz, with more than 7000 ...
Adidas invites Brits to 'take the stage' in biggest-ever UK campaign
of the charts". Further TV ads will promote adidas' Sport, Street or Style product ranges, including its ...
Tech: Nike rediscovers its leadership position with FuelBands
their own trainers, launched in 1999. Other trainer brands are still trying to catch up ...
Engine Group does 'pop art' cover for this week's Marketing
feeling unloved. We decided to illustrate their predicament by comparing them to those other broken ...
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