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Brand barometer: Coffee shops, which one is most prominent online?

By Gemma Charles, 25 May 12, 08:30

/ phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ...

Apple cements most valuable brand status as UK's giants slide

By Daniel Farey-Jones, 22 May 12, 08:46

brand value declined 18% to $18bn, nearly meeting Shell coming the other way with a 17% increase to $17 ... and regulators trying to address the issue of charging. "The other thing is a lot of sectors where UK brands ... other one is Guinness. While it s facing challenges in Europe it s got a very large business ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

his agencies but marketers at other brands with his 'more magic, less logic' clarion call late last ...

McDonald's serves up 'one a day' fizzy drink for kids

By Daniel Farey-Jones, 09 May 12, 10:23

currently available in high street restaurants. "We tried and tested 80 formulations in order to create ... . It contains no added sugar, other than natural sugar from the fruit. A 250ml serving contains 25 grams ... will be served from the central drinks tower containing the other fizzy drinks, which includes the Coca ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

received a record number of entrants for our awards this year. The standard was particularly high making ... ) Leo Burnett British Gas Green streets Cemergi Lafarge Cement UK Unilever Cause ...

The truth about youth: Do you know Generation Z?

By Loulla-Mae Eleftheriou-Smith, 20 April 12, 10:00

. It is important we do that in a credible way, especially because people are busy and their expectations are high ...

Starbucks marketer Ian Cranna on changes at the coffee chain

By Gemma Charles, 19 April 12, 10:00

four years. The company has its eye on expanding into other areas; hence the ditching of the word ... , on Vigo Street, near Piccadilly Circus, has marble columns, a mother-of-pearl ceiling and a vintage chandelier. Another on Brushfield Street, near Spitalfields Market, has been extended from two floors ...