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Brand barometer: Coffee shops, which one is most prominent online?

By Gemma Charles, 25 May 12, 08:30

/ phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ...

Vimto partners with Vevo to target teens

By Loulla-Mae Eleftheriou-Smith, 23 May 12, 10:30

. Compared to other carbonated drinks, sales of Vimto are relatively small. Market leader Coca ...

Apple cements most valuable brand status as UK's giants slide

By Daniel Farey-Jones, 22 May 12, 08:46

brand value declined 18% to $18bn, nearly meeting Shell coming the other way with a 17% increase to $17 ... and regulators trying to address the issue of charging. "The other thing is a lot of sectors where UK brands ... other one is Guinness. While it s facing challenges in Europe it s got a very large business ...

Premier Foods backs Great Little Ideas with social media push

By Loulla-Mae Eleftheriou-Smith, 16 May 12, 11:31

, with a social media campaign that capitalises on the theme of street parties around the Queen's Diamond ... to win one of four street parties. Consumers enter the competition by uploading photos of their own street party dishes to www.facebook.com/greatlittleidea , which will be voted on by the public ... top bus for the winners to celebrate on. In addition, consumers can download a free street party ...

We'll Call You - McVitie's Jaffa Cakes

16 May 12, 10:00

McVitie's: Hello, McVitie's customer care. Mktg: Hi, I saw something in the paper the other day about McVitie's using milk chocolate on its Jaffa Cakes. McVitie's: Not that I'm aware of. We haven't been informed in this office. Mktg: Oh. I thought you had a milk chocolate-coated Jaffa ...