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Government focuses on growth in new cross-Whitehall marketing strategy

By Gemma Charles, 22 May 12, 08:30

of the government's growth strategy. Other campaigns set for the coming year include activity to promote the controversial HS2 high-speed rail link. Further investment will be made in the Think road-safety campaign ...

Xbox recruits Chelsea stars for Summer of Sport campaign

By Matthew Chapman, 22 May 12, 08:30

Sports and other titles against Right To Play ambassadors, are also planned. Right To Play, a charity ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

his agencies but marketers at other brands with his 'more magic, less logic' clarion call late last ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

received a record number of entrants for our awards this year. The standard was particularly high making ... ) Leo Burnett British Gas Green streets Cemergi Lafarge Cement UK Unilever Cause ...

Boris bids for Tech City to join London & Partners

By Loulla-Mae Eleftheriou-Smith, 26 April 12, 01:51

's Old Street last September. The mayor, writing for Brand Republic yesterday (25 April), said: "I ...

Charities should share tax burden

By Helen Edwards, PPA Business columnist of the year, 25 April 12, 12:00

highly unusual twist. Every time you do it, you force 30m other people to do it with you. Whatever ... that the measures will deter giving. So the people who gladly send 'chuggers' onto our streets - the contemporary ...

Brand barometer: Lagers, which one is most prominent online?

By Gemma Charles, 20 April 12, 12:01

/ phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ...

ISBA slams doctors for 'abdicating responsibility' in obesity debate

By Arif Durrani, 16 April 12, 06:15

announced plans to ban advertising of foods high in fat, sugar and salt (HFSS), regularly referred ...

Brand barometer: Children's charities, which one is most prominent online?

By Gemma Charles, 05 April 12, 10:00

/ phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ...

Helen Edwards: David Cameron is wrong to put price on binge drinking

By Helen Edwards, PPA, Business columnist of the year, 04 April 12, 08:00

coercion, to achieve socially desirable change. Confronted with the reality of our urban streets on a ... consequences: a switch to cheaper highs, more black-market booze, even exporting the problem with a Friday ...