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Everything Everywhere and Stagecoach trial mobile contactless fares

By Sarah Shearman, 25 May 12, 11:46

and receive retail rewards on the high street, so this really is the next step providing customers ... ." Many industry experts have named 2012 the year of NFC contactless payments in the UK, while others ...

Google's Schmidt says he 'disagrees' with EU competition concerns

By Sarah Shearman, 24 May 12, 11:35

from offering tools to allow them to transfer search advertising campaigns across AdWords and other ...

The changing face of music tie-ups

By Sarah Shearman, 24 May 12, 11:00

and Levi's last year for a series of gigs in the latter's store on London's Regent Street. Significant ... Smirnoff fans a 'high value' item. ...

Brand builder: Under Armour

By Kim Benjamin, 24 May 12, 12:00

the sports apparel market, which is dominated by Nike and Adidas. In recent years, several high ...

Orange invests in film ties after sponsorship review

By Matthew Chapman, 22 May 12, 08:30

phase out the Orange brand. He argued: "We've pulled out a number of high profile sponsorships ...

Dove seeks 'brand love' with strategic shift to Facebook

By Loulla-Mae Eleftheriou-Smith, 22 May 12, 08:30

Fernando Machado, global brand development vice-president, Dove Skin, said the social-media network is key to engaging with consumers one-on-one, despite the difficulty in measuring ROI. He said: "I didn t make the call on developing this based on ROI, it was based on community. "Other brands ...

Yell loses marketing chief Ashmore amid overhaul

By Matthew Chapman, 22 May 12, 08:30

left to 'pursue other interests'. It is understood that Yell is not seeking to replace her directly ... and print and other directory revenues dropping 21% to 1.15bn. Digital services revenues offset the drop ...

Xbox recruits Chelsea stars for Summer of Sport campaign

By Matthew Chapman, 22 May 12, 08:30

Sports and other titles against Right To Play ambassadors, are also planned. Right To Play, a charity ...

Apple cements most valuable brand status as UK's giants slide

By Daniel Farey-Jones, 22 May 12, 08:46

brand value declined 18% to $18bn, nearly meeting Shell coming the other way with a 17% increase to $17 ... and regulators trying to address the issue of charging. "The other thing is a lot of sectors where UK brands ... other one is Guinness. While it s facing challenges in Europe it s got a very large business ...