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Tesco pushes virtual clothes in small London stores
The partnership will make the F F collection available to buy in central London stores, which do not have the floor space to display the clothes, for the first time. F F clothing designs will appear in the windows of the Covent Garden, Dean Street and Tooley Street stores, allowing passers-by to purchase ...
Brand barometer: Coffee shops, which one is most prominent online?
/ phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ...
Brand builder: Under Armour
the sports apparel market, which is dominated by Nike and Adidas. In recent years, several high ...
Media360: John Lewis marketer Craig Inglis on surprising consumers
there were other things to get done. It s definitely not a question of we re not interested in ad ... could tell us about Apple's rumoured assault on the TV set market given John Lewis high-end electronics ...
Apple cements most valuable brand status as UK's giants slide
brand value declined 18% to $18bn, nearly meeting Shell coming the other way with a 17% increase to $17 ... and regulators trying to address the issue of charging. "The other thing is a lot of sectors where UK brands ... other one is Guinness. While it s facing challenges in Europe it s got a very large business ...
John Lewis partners Kuoni for first 'shop within a shop'
The Kuoni outlets will offer the full range of holidays available form the brand, which specialises in luxury holidays. They will open in the autumn at John Lewis stores in London's Oxford Street, as well as in Reading, Southampton and Cardiff. John Lewis already has beauty concessions from brands ...
Media360: John Lewis to expand Never Knowingly Undersold campaign to radio
by Omnicom media agency Manning Gottlieb OMD, who signed partnerships with high-fashion magazines ...
Clinton-owned Birthdays brand to disappear from high street
Greetings card retailer Birthdays will disappear from the high street amid 350 store closures
Editor's comment: The key to being in our Power 100: to innovate and inspire
his agencies but marketers at other brands with his 'more magic, less logic' clarion call late last ...
Industry view: Does M&S's new value food range hit the spot?
other. And unusual for M S to sway more heavily towards price in their primary messaging. No doubt ... of quality of life. On the other hand shoppers are also looking to manage their budgets by economising ...
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