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Orange invests in film ties after sponsorship review

By Matthew Chapman, 22 May 12, 08:30

phase out the Orange brand. He argued: "We've pulled out a number of high profile sponsorships ...

Apple cements most valuable brand status as UK's giants slide

By Daniel Farey-Jones, 22 May 12, 08:46

brand value declined 18% to $18bn, nearly meeting Shell coming the other way with a 17% increase to $17 ... and regulators trying to address the issue of charging. "The other thing is a lot of sectors where UK brands ... other one is Guinness. While it s facing challenges in Europe it s got a very large business ...

Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

By Noelle McElhatton, 21 May 12, 10:36

with Facebook. Like with any media owner including Sky and others we are competitors, suppliers ... with Facebook. How will Zuckerberg's controlling interest effect Facebook s future when there are other ... with that! And I m perfectly happy to work with them...and others in this. Virgin Media needs to acquire ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

his agencies but marketers at other brands with his 'more magic, less logic' clarion call late last ...

Twitter boss: UK brands 'driving ad innovation'

By Sarah Shearman, 15 May 12, 08:00

other online advertising. Wang refused to break down revenues and declined to comment on pricings ...

We'll call you: Everything Everywhere

09 May 12, 11:00

will it be available in other regions? Orange That's available in Bristol as well - there will be two trial areas ...

O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'

By Noelle McElhatton, 04 May 12, 01:40

, democratising mobile ecommerce and therefore online shopping. It will then migrate to high street shopping ... infancy in terms of high street uptake, though, and the O2 Wallet isn t NFC-enabled... The challenge ... ahead of the other. If NFC technology is not there, so that you can hardly use it in any outlets, you ll ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

received a record number of entrants for our awards this year. The standard was particularly high making ... ) Leo Burnett British Gas Green streets Cemergi Lafarge Cement UK Unilever Cause ...

Vodafone to buy Cable & Wireless for £1bn

By Matthew Chapman, 23 April 12, 01:55

Vodafone is carrying out the acquisition to strengthen its enterprise business in the UK and abroad by expanding its network and creating cost-saving opportunities. CWW provides high-speed telecoms services to companies including Tesco and the police. It marks an attractive proposition ...