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Helen Edwards: Why borderline decisions can make or break a brand

By Helen Edwards, PPA Business columnist of the year, 23 May 12, 08:30

, yet the other agency snatched it. How? Well, explained the intermediary, their toilets were cleaner ... is the difference that carries the day. High stakes Tie-breakers are more frequently brought into play than most marketers would probably wish, especially in commoditised markets, or where the stakes are high ...

Ryanair celebrates 50% lift and record group profits

By Loulla-Mae Eleftheriou-Smith, 21 May 12, 09:30

to bypass high-cost London airports in favour of expanding airports in Spain, France, and Holland. "We ...

John Lewis partners Kuoni for first 'shop within a shop'

By Matthew Chapman, 18 May 12, 01:17

The Kuoni outlets will offer the full range of holidays available form the brand, which specialises in luxury holidays. They will open in the autumn at John Lewis stores in London's Oxford Street, as well as in Reading, Southampton and Cardiff. John Lewis already has beauty concessions from brands ...

Sheraton Hotels brand chief discusses serving the 'social traveller'

By Loulla-Mae Eleftheriou-Smith, 18 May 12, 08:30

Sheraton brand, and how did you differentiate it from the position of Starwood's other hotels? We ... brands is differentiated from each other and our competition that way we can put multiple properties ... to connect with other people, and when they do, they are more productive and they are happier. What ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

his agencies but marketers at other brands with his 'more magic, less logic' clarion call late last ...

Industry view: Is easyJet's marketing makeover working?

By Loulla-Mae Eleftheriou-Smith and Daniel Farey-Jones, 12 May 12, 09:00

attributed the increase in revenue per seat to the campaign as well as other factors such as tighter market ... were declining, but the Arab Spring and rises in Air Passenger Duty (APD) have affected trips to high ...

Around 500 jobs at risk at bmibaby

By John Reynolds, 04 May 12, 01:28

Peter Simpson, BMI interim managing director, said: "Bmibaby has delivered high levels of operational performance and customer services, but has continued to struggle financially, losing more than 100m in the last four years. "In the consultation process, we will need to be realistic about our ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

received a record number of entrants for our awards this year. The standard was particularly high making ... ) Leo Burnett British Gas Green streets Cemergi Lafarge Cement UK Unilever Cause ...

Boris bids for Tech City to join London & Partners

By Loulla-Mae Eleftheriou-Smith, 26 April 12, 01:51

's Old Street last September. The mayor, writing for Brand Republic yesterday (25 April), said: "I ...

EasyJet's Carolyn McCall on putting clear blue sky between the airline and its budget rivals

By Loulla-Mae Eleftheriou-Smith, 25 April 12, 08:30

of other shareholders all of which never fail to make national headlines? 'It is important for us ... . It is that performance upon which we are judged.' Lessons learned This is not the first time McCall has had high ... , not just those stereotypical pictures of the Eiffel Tower or other landmarks'. McCall is not letting ...