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From 1930s 'Brand Man' to today: the evolution of the brand manager

By Alan Mitchell, 25 May 12, 12:00

treatment to other territories.Where brand development is light: - Study the advertising and promotion ... sore spot. - Outline this plan in detail to the division manager. - Prepare sales helps and all other ...

Apple cements most valuable brand status as UK's giants slide

By Daniel Farey-Jones, 22 May 12, 08:46

brand value declined 18% to $18bn, nearly meeting Shell coming the other way with a 17% increase to $17 ... and regulators trying to address the issue of charging. "The other thing is a lot of sectors where UK brands ... other one is Guinness. While it s facing challenges in Europe it s got a very large business ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

his agencies but marketers at other brands with his 'more magic, less logic' clarion call late last ...

Twitter boss: UK brands 'driving ad innovation'

By Sarah Shearman, 15 May 12, 08:00

other online advertising. Wang refused to break down revenues and declined to comment on pricings ...

Departing AA chair McGuinness: 'We may be on the brink of a real renaissance'

By Andrew McGuinness, founding partner at Beattie McGuinness Bungay, 08 May 12, 09:00

High on the 24th floor of Aviva's offices this week, I was struck by the words of its chief marketing officer, Amanda Mackenzie. Paraphrasing, it went something like, "Advertising is infrastructure ... by others. And from where I sit looking across all three sides of the industry I think we may ...