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Coca-Cola axes Rooney campaign following prostitute allegations

By Mark Banham, 04 October 10, 09:36

are currently working with Wayne on Coke Zero Street Striker an award-winning programme which, over the past ...

Tune Group to sponsor Premier League refs

By Mark Banham, 06 August 10, 09:45

and Continental Europe. The Malaysian-based business is also responsible for a number of other major brands ...

Branson to join in Virgin Trains zombie game

By Jacob Mathias, 05 August 10, 03:19

Richard Branson - that invade Google Street View and Facebook. ... . Users simply enter their postcode at www.dontgozombie.com and Google Street View transports them ... at Virgin Trains, said: "We re very proud to have created an exciting new interactive Google Street View ...

iCrossing founder integrates SEO and social media for PR platform

By Jacob Mathias, 22 July 10, 01:59

Zog Media developed the proprietory platform with PitchEngine in order to increase the number of users who find PitchEngine press releases, and other news, on social media sites and organically through search engines. The platform uses linguistics technology to tap into social media networks. Jason ...

BT and Talk Talk partner for Digital Economy Act High Court challenge

By Mark Banham, 08 July 10, 12:45

BT and Talk Talk are to challenge the Digital Economy Act in the High Court, claiming they want ... would breach basic rights and freedoms and have petitioned the High Court to clarify the status ... as impact both businesses. "As a result, they are seeking clarity from the Court before they and others ... resulted in flawed legislation. "That's why we need a judicial review by the High Court as quickly ...

The iPad bandwagon rolls into town

By Ben Bold, 28 May 10, 09:30

month for exsting Sky TV and Sky Player TV customers who have Sky Sports, or 35 a month for all other customers. Other notable brands that are tapping into the hype include Scrabble, which has launched a touch ... package costs 171 a year, while the premium package costs 260. Other apps include an e-book version ...

Google watch - Google quits China and buys UK's Plink

13 May 10, 12:00

analysts in China complained that it left Chinese internet users high and dry. Google still has mobile ... scrutiny. Data watchdogs from the UK and nine other countries criticised Google's disregard for privacy in its Buzz social network and Street View and called on the company to incorporate a set of privacy ...

Digital Work: From brief to browser

13 May 10, 12:00

The Monopoly City Streets initiative was Hasbro's most high-profile campaign of last year ... Monopoly City Streets: Agency Tribal DDB Brief Since Monopoly's invention in 1935 ... of Monopoly City Streets. The company wanted a 'big idea' to promote this new version of its classic board ...

Future TV: Telly's vision

By Adam Woods, 13 May 10, 12:00

goggles that could give them the effect of a 200-inch plasma, with full 3D in high-definition," says ... will grow, enhanced by widgets, return-path interactivity and other characteristics of the web, plus goodies ... grabbed the medium in the outdoor arena, unveiling the first high-definition 3D projection in New York ...

Special Report: Affiliate Marketing - Battle of the brands

By Kim Benjamin, 13 May 10, 12:00

channel," he says. "The cost per new customer is very competitive and targeted compared with the other ... on the brand's site other than the homepage), affiliate tools and level of communication. Vodafone emerged ... campaigns with few budget constraints and bring promotions to market more quickly than is possible via other ...