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Opinion: Marketing Society - Captivating measures

By Sue Todd, Viacom Outdoor, 01 June 06, 12:00

Sue Todd is marketing director of Viacom Outdoor and a member of The Marketing Society. ... an 8% share of media spend. Interestingly, outdoor advertising in London accounts for only 24 ...

Outdoor: Outdoor grows up

By Andy Fry, 20 July 05, 04:25

Outdoor is on the march. With a 9.2% share of display advertising in 2004, according to the Outdoor Advertising Association, the industry has been talking about reaching its long-held target of 10%. After two years of robust growth, outdoor finished 2004 with revenues of £848m - up 7.8% year on year ...

OUTDOOR SHOWCASE

By Alastair Ray, 21 August 03, 12:00

Targeting benefit fraudsters, wooing female swimmers and igniting Latin spirit - outdoor shows ... Arc Marketing/Leo Burnett Media agency MediaVest Outdoor specialist Portland Outdoor Period July ... fraud' logo used in previous activity on standard outdoor formats, building on the awareness created ... Universal McCann Outdoor specialist Poster Publicity Period July 16-27 Bacardi has turned to cult ...

OUTDOOR SHOWCASE

By Ken Gofton, 29 May 03, 12:00

Outdoor campaigns can create instant visual impact at carefully targeted locations. Ken Gofton ... route planner. There are three good reasons for using outdoor media - which was planned by Manning ... with outdoor last year. The campaign is scheduled to run in bursts over nine months, using 6000 48-sheets ... Creative agency: M C Saatchi Outdoor specialist: MG OMD/Posterscope Period: March-November MFI ...

Outdoor promotion

By JULIAN LEE, 12 June 97, 12:00

NEC mobile phones has launched a pounds 200,000 summer promotion with an outdoor theme. NEC ... NEC mobile phones has launched a pounds 200,000 summer promotion with an outdoor theme. NEC is linking up with retail partners The Carphone Warehouse, People s Phone and Talkland to maximise the reach. ...

OUTDOOR SHOWCASE

By Ken Gofton, 01 May 03, 12:00

Outdoor ads must stand out from the crowd and know their target to maximise impact. Ken Gofton ... Outdoor specialist: Van Wagner Period: April (phase 2) This could go down as a classic tale ... TO MAKE CONNECTION Client: The Economist Creative agency: Abbott Mead Vickers BBDO Outdoor specialist: PHD/Outdoor Connection Period: Early-May What is there to say about the much ...

OUTDOOR SHOWCASE

By Alastair Ray, 26 February 04, 12:00

Outdoor specialist: Portland Outdoor Period: December 10-11 2003 FT ZOOMS AROUND TOWN FOR PRE ... to create surprise, patrolled areas not well served by other outdoor formats. "We wanted to convey the trust ... . Client: Citroen Creative agency: Euro RSCG London Outdoor specialist: Concord Media agency: OMD UK ...

Outdoor Showcase

By Alastair Ray, 25 March 04, 12:00

agencies: DFGW, Coutts Media agency: Vizeum Outdoor specialist@ Posterscope Period: February 16-March ... : MindShare Outdoor specialist: Concord Period: February 16-29 Nescafe took to the streets ... Creative agency: Farm Media agency: BJK E Outdoor specialist: Portland Outdoor Period: February 2 ...

OUTDOOR SHOWCASE

By Alastair Ray, 29 January 04, 12:00

Media agency: John Ayling Associates Outdoor specialist: Concord Period: November 24-December 15 ... agency: Vizeum UK Outdoor specialist: Posterscope Period: November 24 -December 15 Pirates ... : 20th Century Fox Creative agency: TM Outdoor specialist: Poster Publicity Media agency: Starcom ...

Posterwatch: Toyota Yaris - 'Bigsmall'

By Kate Fitzgerald, Head of outdoor, MediaCom, 15 February 06, 12:00

Toyota has an impressive heritage of combining TV and outdoor as lead media for its launches ... ('Bigsmall') and, above all, huge branding. As for the outdoor strategy, although running quality large ... of the overall outdoor strategy and the innovative use of perspective and light in the 2-D special builds. All ...