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Adwatch (April 18 ) Top 20 recall: Lynx

By Matthew Heath, chief strategy officer, LIDA, 18 April 12, 12:00

of the brand getting it right from TV to augmented-reality digital outdoor. The simple-to-explain visual ...

John Smith's creates responsible drinking campaign around Grand National

By Loulla-Mae Eleftheriou-Smith, 11 April 12, 12:11

April), and will be live for the next three days. It feeds into the brand s heavyweight outdoor ... . The campaign, created by Aesop, operates under John Smith's "No nonsense" messaging. Outdoor ads use different ...

Audi brings 'Vorsprung' position to fore with new TV ad

By Alex Brownsell, 29 March 12, 01:00

heritage and its historical commitment to 'Vorsprung Durch Technik'." The TV, print, digital and outdoor ...

Carling puts premium variant Chrome on TV

By Gemma Charles, 20 February 12, 12:25

and drink Carling Chrome. The overall campaign includes video-on-demand, cinema, outdoor and press ...

Chrysler re-launches with £10m Super Bowl campaign

By Alex Brownsell, 03 February 12, 01:15

-class Ypsilon models. A collection of three TV ads will be supported with print, outdoor, digital, direct ...

TfL launches 'Get Ahead Of The Games' ads

By Gemma Charles, 30 January 12, 10:41

The drive, called 'Get Ahead Of The Games', aims to raise awareness of transport "hotspots" primarily in London, but also in other affected parts of the UK. Created by M C Saatchi, it will run across press, outdoor, radio and digital and is expected to be seen or heard a billion times by the UK public ...

Diet Coke updates Love it Light activity

By Loulla-Mae Eleftheriou-Smith, 11 January 12, 08:00

The campaign by Mother London features new TV spots supported by video on demand, cinema, outdoor and print activity. The TV ads depict the puppets fighting over the last can of Diet Coke in the fridge ... on the Benefit brand. The promotion is also supported by a 10-second ad called "get glam" and outdoor, digital ...