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Media360: BA's 'pimped-up' brand campaign followed 'turbulent decade', admits brand chief

By Maisie McCabe, 17 May 12, 12:53

four million people over TV, outdoor, print and digital, and 70,000 to 80,000 people saw the ad ...

Google showcases professional YouTube content

By Sarah Shearman, 09 May 12, 09:32

It is rolling out digital ads this week, followed by outdoor ads next Monday (14 May), to showcase the range of partners it has, as it seeks to convince consumers that it is a destination for premium content. The ads, created by Adam and Eve, feature images from shows including 'Top Gear', 'Skins', 'Sorted Food ...

ISBA Conference: Work together to get the most out of digital, says Google

By Sarah Shearman, 21 March 12, 01:02

such as outdoor and print, to make them digital. He also talked about how the lines were blurring with TV ...

Coke launches first new bottle size in almost 20 years

By Maisie McCabe, 19 March 12, 03:33

people wanted another option alongside the 330ml can and 500ml bottle. The outdoor campaign, which ...

Locog to open Olympic outdoor auction to non-sponsors

By Maisie McCabe, 31 January 12, 08:30

Outdoor advertising sites near the Olympic Park are to be sold to non-sponsors, marking a shift ... were allowed to advertise on outdoor media close to the Olympic Park, but this has been expanded to include some other sectors. Outdoor media in the "vicinity" of the Olympic Park can now be sold to film ... , such as that for the Rio 2016 Olympic and Paralympic Games. As part of the bid for London 2012, outdoor media owners ...

Disney seals Xbox 360 tie-up for game launch

By Sarah Shearman, 18 October 11, 11:00

The campaign, which will be aimed at children and families, will run across multiple Disney-related media and retail properties, as well as outdoor. The game allows players to use the Kinect motion and voice controller as a portal to explore a 'virtual Disneyland', interacting with characters and taking ...

Experimentation with digital outdoor is on the rise

By David Benady, 30 September 11, 12:00

Digital outdoor is a medium in the ascendant as brands experiment, writes David Benady. ... delighted'. Picking up pace A more general appraisal of the sector reveals that digital outdoor is taking off after a slow start. Following CBS Outdoor's installation of the first digital escalator panels ... on interactive campaigns that combine social media and digital outdoor. 'It definitely started slowly ...