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Pepsi Max unites football and music stars in Facebook app
showing off their skills at an outdoor festival, while Calvin Harris plays his 'Let's go' single ...
Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure
finds you.' THE CAMPAIGN Internet Explorer 9: online, TV and outdoor Microsoft launched ...
Danone ramps up marketing for Evian and Volvic brands
channels. Evian is currently running a strategic outdoor campaign that targets specific occasions ... and Evian ambassador Maria Sharapova, in an outdoor campaign to promote Evian's position as an official ... into the water market. It is being supported by a two-month long outdoor push. Follow Loulla-Mae Eleftheriou ...
Pepsi launches 'crowd surfing' football game for Xbox Live
The mini-game forms part of Pepsi Max's Max It! campaign, and is based on the TV ad which shows star footballers , including Lionel Messi and Didier Drogba, showing off their skills at an outdoor festival. The game on Xbox Live comprises of three levels, where users select an avatar and take on Pepsi ...
Google showcases professional YouTube content
It is rolling out digital ads this week, followed by outdoor ads next Monday (14 May), to showcase the range of partners it has, as it seeks to convince consumers that it is a destination for premium content. The ads, created by Adam and Eve, feature images from shows including 'Top Gear', 'Skins', 'Sorted Food ...
Healthy snack brand Bear launches debut campaign
The ad campaign, created in-house, kicks off next week and will run across national press, outdoor, point-of-sale activity, sampling, newsletters and social media. Victoria Willis, head of marketing at Bear, believes the campaign will prompt a significant uplift in sales. She said: "The brand ...
Bulmers launches Perfect Pint AR activity
campaign in Morrisons, Tesco, Asda and Sainsbury's. On-trade outdoor messaging will encourage consumers ...
Yazoo targets young men with £2m brand overhaul
to win 250 each week and a final prize of 10,000. There will be additional activity in outdoor ...
Coca-Cola launches Jesse J on-pack promo for Glaceau Vitaminwater
, point of sale, sampling and outdoor activity, and runs under the brand's messaging, "We love Olympic ...
Procter & Gamble, Heineken and Diageo: who wins and who loses in direct brand deals with Facebook?
Social media, needless to say, is not a plainly traded commodity in the vein of TV or outdoor, and that ...
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