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Non-sponsor brands ramp up pre-Olympics sports marketing

By Gemma Charles, 09 May 12, 08:30

featuring four Olympic athletes. Subway s campaign across TV, outdoor, digital and social, which launches ...

Healthy snack brand Bear launches debut campaign

By John Reynolds, 13 April 12, 02:42

The ad campaign, created in-house, kicks off next week and will run across national press, outdoor, point-of-sale activity, sampling, newsletters and social media. Victoria Willis, head of marketing at Bear, believes the campaign will prompt a significant uplift in sales. She said: "The brand ...

John Smith's creates responsible drinking campaign around Grand National

By Loulla-Mae Eleftheriou-Smith, 11 April 12, 12:11

April), and will be live for the next three days. It feeds into the brand s heavyweight outdoor ... . The campaign, created by Aesop, operates under John Smith's "No nonsense" messaging. Outdoor ads use different ...

Bulmers launches Perfect Pint AR activity

By Loulla-Mae Eleftheriou-Smith, 05 April 12, 09:05

campaign in Morrisons, Tesco, Asda and Sainsbury's. On-trade outdoor messaging will encourage consumers ...

Skype bids to show off 'richer experience'

By Sarah Shearman, 02 April 12, 09:58

The internet calling service, which was acquired by Microsoft in October last year for $8.5bn ( 5.2bn) , is launching a digital and outdoor campaign in the UK and US today. Francie Strong, director ... logo and the new strapline, 'It's time for Skype'. The outdoor posters, wraps and digital posters ...

Audi brings 'Vorsprung' position to fore with new TV ad

By Alex Brownsell, 29 March 12, 01:00

heritage and its historical commitment to 'Vorsprung Durch Technik'." The TV, print, digital and outdoor ...

Lastminute.com goes 'back to roots'

By Loulla-Mae Eleftheriou-Smith, 27 March 12, 10:36

The dotcom brand is launching a press and outdoor campaign this Friday (30 March). It has dropped its 'Stories start here' strapline used in activity last year, simply using its brand name ... ." The outdoor activity will run in London throughout April and May. Maxwell said plans for national print and TV ...