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KFC rolls out 'his and hers' ads for BBQ Rancher burger

By John Reynolds, 14 February 12, 08:30

in the US last year. TV and outdoor ads by Bartle Bogle Hegarty break this week, with the ad for men ...

Subway's UK marketing chief on putting health and value at the heart of the brand

By Gemma Charles, 27 January 12, 12:30

, eschewed TV to promote the 3 lunch, preferring a mix of outdoor, radio and digital instead. While a ... these days rave about experimenting with social media, but the medium Akhtar highlights is outdoor. 'We want ...

Lynx unveils £5.6m ad drive for 'Final Edition'

By Loulla-Mae Eleftheriou-Smith, 02 November 11, 09:00

The range features a gothic black and gold pack design. Supporting ads, created by Ponce Buenos Aires and adapted for Europe by Bartle Bogle Hegarty, will span TV, digital, outdoor and PR activity. They use the strapline 'Get it on for the end of the world'. Digital ads for the deodorant and shower ...

Carling plans £7m brand repositioning

By Gemma Charles, 19 July 11, 08:30

. The latter will be rolled out from late August. An ad campaign, by VCCP Blue, will begin with an outdoor ...

Bulmers signs up Plan B to launch cider variant

By Loulla-Mae Eleftheriou-Smith, 11 July 11, 01:02

The campaign is called 'Experimenters Wanted' and has been created by Exposure. It features a TV ad supported by outdoor, press, experiential, mobile and social media activity, and runs until the end of the summer. The activity invites consumers to get involved with creative experiments through ...

WKD rolls out new purple variant

By Katherine Levy, 22 April 11, 09:00

campaign that will appear on television, outdoor, trade press and point of sale, set to go live in May ...

Pernod pushes CSR agenda with sensible drinking ads

By Gemma Charles, 01 December 10, 09:30

and the Automobile Association (AA) are running an outdoor and digital campaign. ...

Manchester City to open £1m flagship Kitbag store

By Ed Owen, 10 November 10, 01:48

Opening on Manchester's Market Street, the store will replace the existing shop operating in the iconic Arndale Centre. An advertising campaign promoting the launch started this week across outdoor and press, with further activity planned post-launch to drive footfall in the build-up to Christmas. Media ...

Coca-Cola launches integrated campaign for Powerade Zero

By Loulla-Mae Eleftheriou-Smith, 15 October 10, 09:40

Coca-Cola launched Powerade Zero earlier this month and the drink claims to be the first calorie-free fitness drink that uses sodium to rehydrate the body. The drink launched in the US in 2008. The campaign features Jessica Ennis, the world and European heptathlon champion, across television, outdoor ...