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HP to cut 27,000 jobs in next two years

By Matthew Chapman, 24 May 12, 09:03

augmented reality technology that is becoming prevalent in print and outdoor advertising. The Aurasma ...

Adwatch (April 18 ) Top 20 recall: Lynx

By Matthew Heath, chief strategy officer, LIDA, 18 April 12, 12:00

of the brand getting it right from TV to augmented-reality digital outdoor. The simple-to-explain visual ...

Non-food boosts retail sector after unseasonably warm March

By Matthew Chapman, 11 April 12, 11:24

Total retail sales were up 3.6% last month (March) compared to March 2011, driven by growth in non-food items including clothing, footwear and outdoor leisure products. Between March 2011 and March 2010 ... signs of summer got people buying clothes and shoes for the new season. Gardening items and outdoor ...

Sector Insight: Breakfast Cereals

By Jane Bainbridge, 19 October 11, 12:00

. In response, manufacturers have boosted their marketing presence across other media, such as outdoor ...

Locog boosts marketing spend to £8m

By John Reynolds, 13 September 11, 09:43

. These include CBS Outdoor, which is handling the traditional and digital outdoor media activity; McCann ...

Sector Insight: Health and fitness clubs

03 August 11, 12:00

for outdoor exercise such as running, cycling and sports clubs. Alternative outdoor exercise groups ...

Curbs on marketing and media proposed by childhood review

By Gemma Charles, 06 June 11, 12:01

Proposals include banning under 16s from peer-to-peer marketing activity, covering up front-page sexualised press images and restricting the placement of risqu outdoor ads. The review published today ... guidelines on age-appropriate clothes for children. Restricting outdoor adverts containing sexualised ...

B&Q's profits boosted by warm weather

By John Reynolds, 02 June 11, 11:35

. It is also likely that the early spring weather will have bought forward some of our outdoor seasonal sales." ...

Morrisons offers discount fuel as shoppers make fewer trips

By Ed Owen, 18 April 11, 01:46

The 'Fuel Britannia' drive has been timed to coincide with the Royal Wedding and begins today. It will run until 1 May and vouchers will be redeemable until 8 May. Customers who spend 40 or more in-store will be given a voucher worth 6p off each litre of fuel bought. The campaign includes TV and outdoor ads ...