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Mr Kipling cakes to be given out free from scented outdoor sites

By John Reynolds, 14 March 12, 08:42

dispensing free cakes from scented outdoor sites. ... The tailored JCDecaux outdoor sites can distribute up to 500 Mr Kipling Angel Slices every day. At the touch of a button, the vinyl-wrapped posters will also emit the cake's aroma to try and lure ... experiential advertising. The scented outdoor sites form part of a wider campaign headed up by 'Gavin ...

Locog to open Olympic outdoor auction to non-sponsors

By Maisie McCabe, 31 January 12, 08:30

Outdoor advertising sites near the Olympic Park are to be sold to non-sponsors, marking a shift ... were allowed to advertise on outdoor media close to the Olympic Park, but this has been expanded to include some other sectors. Outdoor media in the "vicinity" of the Olympic Park can now be sold to film ... , such as that for the Rio 2016 Olympic and Paralympic Games. As part of the bid for London 2012, outdoor media owners ...

Chambord readies debut outdoor activity

By Gemma Charles, 22 December 11, 12:21

Chambord, the French black raspberry liqueur, is to run its first-ever outdoor push over

Taco Bell supports third store opening with tongue-in-cheek outdoor ads

By John Reynolds, 16 November 11, 12:49

Bell, which is owned by Yum!, the parent company of Pizza Hut and KFC, is currently running outdoor ...

Sony Ericsson launches panoramic digital outdoor push

By Matthew Chapman, 03 October 11, 03:37

Sony Ericsson is launching a panoramic digital outdoor campaign in Euston Station, which

Experimentation with digital outdoor is on the rise

By David Benady, 30 September 11, 12:00

Digital outdoor is a medium in the ascendant as brands experiment, writes David Benady. ... delighted'. Picking up pace A more general appraisal of the sector reveals that digital outdoor is taking off after a slow start. Following CBS Outdoor's installation of the first digital escalator panels ... on interactive campaigns that combine social media and digital outdoor. 'It definitely started slowly ...

Brands trial Google Goggles outdoor ads

By Sarah Shearman, 19 September 11, 09:40

to trial "Goggle" technology for outdoor campaigns, in a partnership with CBS Outdoor. ... -enabled" their outdoor ads will allow users with the Goggle app on their iPhone or Android device to access extra content ... by brands to deliver exclusive content from outdoor sites. Mike Hemmings, head of marketing at CBS Outdoor UK, said that brands are now realising the benefits of combining outdoor, for raising awareness ...

Ocado eyes the French with outdoor campaign

By John Reynolds, 13 July 11, 12:21

Ocado is running a targeted outdoor campaign, hoping to lure French citizens living in London ... Outdoor advertising will appear on Tube station billboards and at key landmark sites in select London areas, such as the Institut Francais in South Kensington. The campaign has been prompted by Ocado's recent signing of a deal with French supermarket giant Carrefour, to sell its Reflets de France ...

Ocado targets UK regions via outdoor campaign

By John Reynolds, 30 March 11, 08:30

Ocado, the internet grocer, is launching a major outdoor ad campaign as it tries to establish ... The retailer, which earlier this month added a regional distribution centre near Bristol, is attempting to improve recognition of the brand in areas away from its traditional heartland of the South-East of England. Ocado is steering away from TV and print campaigns and will instead invest in outdoor ads ...

Outdoor: The Olympic opportunity

By Rob Gray, 16 February 11, 12:00

trading platform created by MediaEquals. All outdoor formats that fall within Olympic Venue Cities ... that priority sites will be taken by sponsors,' says Kelly Williams, group business director for outdoor sports ... development director at outdoor agency Kinetic. 'The vast majority of space will remain available to non ...