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Holiday Inn promotes Olympic Village association with campaign

The chain, part of InterContinental Hotels Group (IHG), is looking to promote the fact that it will house more than 17,000 athletes in the Olympic Village. TV, outdoor, radio and digital activity, which breaks on 12 March, will feature a host of Olympic hopefuls using Holiday Inn facilities ...

Procter & Gamble, Heineken and Diageo: who wins and who loses in direct brand deals with Facebook?

Social media, needless to say, is not a plainly traded commodity in the vein of TV or outdoor, and that ...

Revolution: Mobile World Congress: A delegate's view

to interactions audio codes. These can be embedded in a television, radio or cinema ad, or even an outdoor ...

Carlsberg unveils Euro 2012 app

by TV, outdoor, on-pack and point of sale. As Carlsberg is also the official beer of the England team ...

Supermarkets stop the presses: are the big chains turning their back on newspapers?

: Outdoor ads have been running in tandem with a TV spot, which broke last week during ITV's live coverage of The BRIT Awards. The outdoor ads used the tagline 'In Britain The Sun comes out every day'. Content ...

Lynx unleashes more chaos in Attract drive

created by Razorfish and is supported by outdoor work from Grand Visual. The ad includes footage ...

Stella Artois shifts marketing from 60s chic to brewing heritage

, in a strategic shift, the latest ads, which are being rolled out across outdoor, digital and print ... , was promoted through an immersive theatre production set in Paris in the 60s. Its outdoor ads also featured ...

Carling puts premium variant Chrome on TV

and drink Carling Chrome. The overall campaign includes video-on-demand, cinema, outdoor and press ...

Foster's Gold to get £7.5m marketing boost

The Adam Eve-created campaign will break on 5 March and span TV, outdoor, digital and online communications. It will bear a new strapline, 'Australian For Chic', which aims to build on the "posh" qualities of Foster's Gold while continuing the humorous theme featuring regular agony uncles, Brad and Dan ...

Victoria Beckham champions 'Great' Britain fashion push

will comprise TV, outdoor and digital executions addressing themes including culture, countryside, heritage ...

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