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Non-sponsor brands ramp up pre-Olympics sports marketing

By Gemma Charles, 09 May 12, 08:30

featuring four Olympic athletes. Subway s campaign across TV, outdoor, digital and social, which launches ...

Marketing Society Awards for Excellence 2011: B2B Marketing

07 June 11, 10:00

WINNER CBS Outdoor - London Long Copy Challenge ... CBS Outdoor created the multimedia London Long Copy Challenge activity to position London ... media and PR to capture the imagination of the creative community, as well as the public. CBS Outdoor ... developed a series of long-copy posters for clients not spending on outdoor advertising. The campaign ...

Viking eyes consumer appeal with relaunch

By Ed Owen, 18 May 11, 08:30

supported by radio work, including on Heart FM, and outdoor. Planning and buying were handled by Feather ...

Power 100: 100 to 50

By Nicola Clark, 17 May 11, 08:30

Manchester United in September after a period in which fierce rival Manchester City had been using outdoor ... here' campaign was rolled out across all European markets with TV, print, digital and outdoor ... -copy print and outdoor ads by DLKW described in detail. It will be interesting to see how Davies allocates ...

Biggest Brands: Top 100 advertisers 2011

By Adam Woods, 15 March 11, 12:00

Global director of insight and marketing, Kinetic: Digital outdoor gives blue-chip brands pause ... as they moved around cities, and which helped outdoor come back from a pretty bad 2009. At the same time ... , and outdoor allowed them to do that with clear, bold messages. Simon Willis Head of GroupM Cinema ...