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Vinnie Jones revealed as new face for 'Make Mine Milk' push

By Loulla-Mae Eleftheriou-Smith, 11 May 12, 11:55

, the funding will end in October this year. Jones will feature in an outdoor campaign on UK buses from today ...

Adwatch (April 18 ) Top 20 recall: Lynx

By Matthew Heath, chief strategy officer, LIDA, 18 April 12, 12:00

of the brand getting it right from TV to augmented-reality digital outdoor. The simple-to-explain visual ...

Procter & Gamble, Heineken and Diageo: who wins and who loses in direct brand deals with Facebook?

By Adam Woods, 06 March 12, 10:00

Social media, needless to say, is not a plainly traded commodity in the vein of TV or outdoor, and that ...

Lynx unleashes more chaos in Attract drive

By Loulla-Mae Eleftheriou-Smith, 24 February 12, 01:05

created by Razorfish and is supported by outdoor work from Grand Visual. The ad includes footage ...

Skyn condom brand takes testimonial approach

By Loulla-Mae Eleftheriou-Smith, 13 February 12, 12:45

The outdoor and digital campaign, created by Blac, launches the product s first global position as a premium condom brand, targeting women. The creative features female testimonials supporting the product's strapline, "The closest thing to wearing nothing". Barry McCool, head of global marketing ...

Girls get the 'Lynx effect'

By Loulla-Mae Eleftheriou-Smith, 23 January 12, 09:00

on 1 February, supported by digital, outdoor and PR activity. The ad features a female American "cop ...

'Passion points' key to CSR push, says Britvic marketing director

By Loulla-Mae Eleftheriou-Smith, 19 January 12, 12:35

The multi-million pound CSR promotion, launched in partnership with environmental regeneration charity, Groundwork, aims to help people better use the outdoor spaces available to them for sport ... , the marketing push allows consumers to lobby for 165 outdoor spaces across the UK in need of work to receive ...

Unilever introduces limited edition women's body spray for Axe

By Loulla-Mae Eleftheriou-Smith, 09 January 12, 01:39

According to The New York Times, Unilever's new scent for Axe, Anarchy, will be marketed in different versions for men and women across the US, with ads using the strapline, "Unleash the chaos". The new ads will be supported by digital and outdoor activity. The campaign has been created by BBH ...