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Axa launches debut integrated campaign

By Sarah Shearman, 01 February 12, 12:38

why not?" and will run until June, supported by print and outdoor activity. Cheryl Toner, group ...

Marketing's Adwatch of the Year 2011

By Gail Kemp, 13 December 11, 09:00

, radio, DM, outdoor, online display and cinema) Best recall: in any single week 11 ...

Barclaycard teams up with celebrities for 'Easier' Christmas push

By Alex Brownsell, 02 December 11, 11:15

Alongside outdoor and print ads, the payment brand is rolling out a Facebook competition offering 24 experiences as prizes, such as pop star Olly Murs singing carols on consumers doorsteps. The online advent calendar, created by agencies Dare, Walker Media and Mission, can be found at www ...

RBS Group thanks customers with movie ticket giveaway

By Matthew Chapman, 19 October 11, 10:07

DreamWorks Pictures' film 'The Help' is the first movie featured in the Film First scheme, which is open to NatWest and RBS customers in Scotland, England and Wales. Film First was created by M C Saatchi Sport and Entertainment and will run monthly, while in the summer, the scheme will include outdoor ...

First Direct ads parody high-street banking rivals

By Sarah Shearman, 05 October 11, 10:00

The HSBC-owned online and telephone bank has rolled out an outdoor and digital campaign, which ... colours of the rival bank. The outdoor campaign, which will be supported online, is targeting commuters ... of attempting to convey a transparent approach in its marketing. Two years ago, it launched a press, outdoor ...

MasterCard revamps 'Priceless' campaign with city rewards scheme

By Alex Brownsell, 27 September 11, 08:30

. The activity will be promoted in a South East-focused print, outdoor and digital ad campaign, by McCann London ...

Aviva revives 'You Are The Big Picture' ad campaign

By Ariane Osman, 19 September 11, 09:45

The campaign, first rolled out in 2010, features giant images of consumers being displayed at prominent outdoor sites in metropolitan areas. Once again, people will be able to upload photos and messages through Aviva s Facebook page. For every upload, the brand will donate 2 to the international ...

Santander unveils 'driven to do better' campaign

By Alex Brownsell, 05 September 11, 10:20

supported with print, outdoor, online and in-branch activity. Rami Aboukhair, head of products ...

Cannes Lions Festival 2011: The Brands at Cannes

By Noelle McElhatton, 08 July 11, 09:00

); 22 Golds (Cyber, Outdoor, Film) 2 Harvey Nichol s 14 Golds (Press, Outdoor) 3 ... (Radio); 4 Golds (Radio, PR) 6 Bing/Jay-Z Grand Prix (Outdoor Integrated); Titanium Lion; 3 Golds (Outdoor, Direct) = Kandia Dulce 2 Grand Prix (Direct, Promo Activation); Titanium Lion; 3 golds ...