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Procter & Gamble, Heineken and Diageo: who wins and who loses in direct brand deals with Facebook?

By Adam Woods, 06 March 12, 10:00

Social media, needless to say, is not a plainly traded commodity in the vein of TV or outdoor, and that ...

TfL's Chris Macleod on marketing's battle against Olympic gridlock

By Gemma Charles, 03 February 12, 01:00

events such as football. The work has a gently humorous theme. One outdoor execution, for example ... parked, with an eye-catching outdoor campaign featuring internal organs affected by air pollution ...

Helen Edwards: Retailers do not 'leak consumers', they lose them to brands doing it better

By Helen Edwards, PPA Business columnist of the year, 18 January 12, 07:00

to be about the great outdoors. So why does it smell like a garage and come staffed by limp souls who look ... -tax losses of 45.7m, for the half-year to 29 October, and debts of 160m. - Blacks - All the outdoor ...

Rosetta Stone reveals new positioning in Christmas marketing push

By Loulla-Mae Eleftheriou-Smith, 24 November 11, 12:38

The campaign, created by MBA, debuts this week and is running across digital and outdoor channels. The campaign marks a shift in strategy from previous campaigns, which have focused on the speed of learning that Rosetta Stone offers customers. Outdoor ads are running currently, while digital ads will launch ...

EBay's Alex von Schirmeister on how the auction site is becoming a platform for big brands

By Sarah Shearman, 22 September 11, 12:00

portal. The print and outdoor ads, by Bartle Bogle Hegarty, featured clothes from some of the 100-plus ...

Clare Mullin on cleaning out the cobwebs at the National Trust

By Loulla-Mae Eleftheriou-Smith, 24 August 11, 12:00

. It got 10,000 people involved and interested in farming. 'Outdoors is a critical part of perception ... 'about outdoor places, but about the importance of outdoor places'. One example of this effort ... to connect with the outdoors and share a sense of place. The affinity she feels with the brand informs her ...

Chris McDonough, marketing director at Molson Coors, on regaining momemtum and disruptive marketing

By Gemma Charles, 04 August 11, 12:00

ad account to VCCP Blue earlier this year. The next Carling campaign will appear outdoor in October ...

O2 unveils Priority Moments scheme backed by £6m ad spend

By Gemma Charles and Noelle McElhatton, 14 July 11, 09:30

will be backed by a 6m ad push, spanning TV, outdoor and press, created by VCCP breaking on 26 July. The TV ...

Cannes Lions Festival 2011: The Brands at Cannes

By Noelle McElhatton, 08 July 11, 09:00

); 22 Golds (Cyber, Outdoor, Film) 2 Harvey Nichol s 14 Golds (Press, Outdoor) 3 ... (Radio); 4 Golds (Radio, PR) 6 Bing/Jay-Z Grand Prix (Outdoor Integrated); Titanium Lion; 3 Golds (Outdoor, Direct) = Kandia Dulce 2 Grand Prix (Direct, Promo Activation); Titanium Lion; 3 golds ...