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Honda UK chief Martin Moll on boosting lacklustre sales

By Alex Brownsell, 05 April 12, 10:00

in print, outdoor and digital activity. A Civic smartphone app, designed by Nexus/H, allowed potential ...

Audi brings 'Vorsprung' position to fore with new TV ad

By Alex Brownsell, 29 March 12, 01:00

heritage and its historical commitment to 'Vorsprung Durch Technik'." The TV, print, digital and outdoor ...

Chrysler re-launches with £10m Super Bowl campaign

By Alex Brownsell, 03 February 12, 01:15

-class Ypsilon models. A collection of three TV ads will be supported with print, outdoor, digital, direct ...

Mercedes targets younger audience with 'bold' online film

By Alex Brownsell, 11 November 11, 08:30

competition to win a C-Class coupe. The online film will be promoted via a TV, print, outdoor and social ...

Experimentation with digital outdoor is on the rise

By David Benady, 30 September 11, 12:00

Digital outdoor is a medium in the ascendant as brands experiment, writes David Benady. ... delighted'. Picking up pace A more general appraisal of the sector reveals that digital outdoor is taking off after a slow start. Following CBS Outdoor's installation of the first digital escalator panels ... on interactive campaigns that combine social media and digital outdoor. 'It definitely started slowly ...

Nissan pushes limited edition Juke Kuro

By Loulla-Mae Eleftheriou-Smith, 05 September 11, 12:20

poster sheets, digital outdoor ads and print ads across men's style and motoring publications. Online ...

Cannes Lions Festival 2011: The Brands at Cannes

By Noelle McElhatton, 08 July 11, 09:00

); 22 Golds (Cyber, Outdoor, Film) 2 Harvey Nichol s 14 Golds (Press, Outdoor) 3 ... (Radio); 4 Golds (Radio, PR) 6 Bing/Jay-Z Grand Prix (Outdoor Integrated); Titanium Lion; 3 Golds (Outdoor, Direct) = Kandia Dulce 2 Grand Prix (Direct, Promo Activation); Titanium Lion; 3 golds ...

Europcar launches its first TV ads in £2.5m campaign

By Ben Bold, 03 June 11, 09:09

The primetime TV work will run throughout the summer. It goes live on ITV1 this weekend, during ad breaks tonight (3 June) for 'Coronation Street', and during tomorrow's 'Britain's Got Talent'. The TV ads will be supported with outdoor, train, tube, taxi and digital advertising, as well as social and PR activity ...

Champions League Final: The game that stops a continent

By Alex Brownsell, 26 May 11, 10:30

's brand, a comprehensive outdoor campaign in an attempt to 'paint London green'. Through a combination ... , marketing manager, Heineken UK, says of the outdoor activity: 'This is a campaign with a scale and reach ...

Power 100: 100 to 50

By Nicola Clark, 17 May 11, 08:30

Manchester United in September after a period in which fierce rival Manchester City had been using outdoor ... here' campaign was rolled out across all European markets with TV, print, digital and outdoor ... -copy print and outdoor ads by DLKW described in detail. It will be interesting to see how Davies allocates ...