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Pepsi Max unites football and music stars in Facebook app

By Loulla-Mae Eleftheriou-Smith, 25 May 12, 09:06

showing off their skills at an outdoor festival, while Calvin Harris plays his 'Let's go' single ...

Danone ramps up marketing for Evian and Volvic brands

By Loulla-Mae Eleftheriou-Smith, 23 May 12, 08:00

channels. Evian is currently running a strategic outdoor campaign that targets specific occasions ... and Evian ambassador Maria Sharapova, in an outdoor campaign to promote Evian's position as an official ... into the water market. It is being supported by a two-month long outdoor push. Follow Loulla-Mae Eleftheriou ...

Vinnie Jones revealed as new face for 'Make Mine Milk' push

By Loulla-Mae Eleftheriou-Smith, 11 May 12, 11:55

, the funding will end in October this year. Jones will feature in an outdoor campaign on UK buses from today ...

Pepsi launches 'crowd surfing' football game for Xbox Live

By Sarah Shearman, 11 May 12, 09:15

The mini-game forms part of Pepsi Max's Max It! campaign, and is based on the TV ad which shows star footballers , including Lionel Messi and Didier Drogba, showing off their skills at an outdoor festival. The game on Xbox Live comprises of three levels, where users select an avatar and take on Pepsi ...

Non-sponsor brands ramp up pre-Olympics sports marketing

By Gemma Charles, 09 May 12, 08:30

featuring four Olympic athletes. Subway s campaign across TV, outdoor, digital and social, which launches ...

Strongbow shifts ad strategy to aspirational message

By Gemma Charles, 24 April 12, 08:30

that are coming in. The campaign, created by St Luke s, will also run across outdoor, video ...

Healthy snack brand Bear launches debut campaign

By John Reynolds, 13 April 12, 02:42

The ad campaign, created in-house, kicks off next week and will run across national press, outdoor, point-of-sale activity, sampling, newsletters and social media. Victoria Willis, head of marketing at Bear, believes the campaign will prompt a significant uplift in sales. She said: "The brand ...