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Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers

By Noelle McElhatton, 22 May 12, 08:00

, traditional media like outdoor, TV and direct are still in favour for reaching certain demographics ...

Lord Coe defends 'world's biggest' McDonald's at Olympic Village

By John Reynolds, 09 March 12, 01:30

of adiZones, Adidas's new giant outdoor sporting venues. Coe also looked to shed light on some of the most ...

VisitBritain embarks on global campaign to attract tourists beyond the Olympics

By Loulla-Mae Eleftheriou-Smith, 16 February 12, 10:00

encompasses TV, outdoor and digital executions addressing five themes: culture, countryside, heritage, music ...

TfL's Chris Macleod on marketing's battle against Olympic gridlock

By Gemma Charles, 03 February 12, 01:00

events such as football. The work has a gently humorous theme. One outdoor execution, for example ... parked, with an eye-catching outdoor campaign featuring internal organs affected by air pollution ...

Locog to open Olympic outdoor auction to non-sponsors

By Maisie McCabe, 31 January 12, 08:30

Outdoor advertising sites near the Olympic Park are to be sold to non-sponsors, marking a shift ... were allowed to advertise on outdoor media close to the Olympic Park, but this has been expanded to include some other sectors. Outdoor media in the "vicinity" of the Olympic Park can now be sold to film ... , such as that for the Rio 2016 Olympic and Paralympic Games. As part of the bid for London 2012, outdoor media owners ...

TfL launches 'Get Ahead Of The Games' ads

By Gemma Charles, 30 January 12, 10:41

The drive, called 'Get Ahead Of The Games', aims to raise awareness of transport "hotspots" primarily in London, but also in other affected parts of the UK. Created by M C Saatchi, it will run across press, outdoor, radio and digital and is expected to be seen or heard a billion times by the UK public ...

Barnardo's in brand awareness push with 'Life Stories' campaign

By Loulla-Mae Eleftheriou-Smith, 03 November 11, 12:20

The campaign by BBH includes a TV ad supported by outdoor and digital activity. The ad breaks on Channel 4 this evening (3 November) during 'Sarah Beeny's Restoration Nightmare'. Media planning has been handled by John Ayling Associates. The campaign has been created to boost public support ...